All in Good Time: Narratives of Luxury Experience in Transition to Motherhood

Sylvia von Wallpach, Martina Bauer, Andrea Hemetsberger

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Abstract

This study investigates luxury experiences during transition to motherhood. Phenomenological, autobiographical interviews reveal three distinct narratives of first-time mothers with different life courses. Findings show that consumers’ life courses dramatically shape self-understandings of motherhood and lead to according shifts from material to immaterial, unnecessary to functional and rare
luxury consumption.
Original languageEnglish
Publication date5 Jul 2013
Publication statusPublished - 5 Jul 2013
Externally publishedYes

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