Aligning the Organization Through Customer Stories

Marzia Arico, Melvin Brand Flu

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationStrategic Design : Eight Essential Practices Every Strategic Designer Must Master
    EditorsGiulia Calabretta, Gerda Gemser, Ingo Karpen
    Place of PublicationAmsterdam
    PublisherBIS Publishers
    Publication date2016
    Pages120-141
    Chapter5
    ISBN (Print)9789063694456
    Publication statusPublished - 2016

    Cite this