Aligning the Organization Through Customer Stories

Marzia Arico, Melvin Brand Flu

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationStrategic Design : Eight Essential Practices Every Strategic Designer Must Master
EditorsGiulia Calabretta, Gerda Gemser, Ingo Karpen
Place of PublicationAmsterdam
PublisherBIS Publishers
Publication date2016
Pages120-141
Chapter5
ISBN (Print)9789063694456
Publication statusPublished - 2016

Cite this

Arico, M., & Brand Flu, M. (2016). Aligning the Organization Through Customer Stories. In G. Calabretta, G. Gemser, & I. Karpen (Eds.), Strategic Design: Eight Essential Practices Every Strategic Designer Must Master (pp. 120-141). BIS Publishers.