Original language | English |
---|---|
Title of host publication | Strategic Design : Eight Essential Practices Every Strategic Designer Must Master |
Editors | Giulia Calabretta, Gerda Gemser, Ingo Karpen |
Place of Publication | Amsterdam |
Publisher | BIS Publishers |
Publication date | 2016 |
Pages | 120-141 |
Chapter | 5 |
ISBN (Print) | 9789063694456 |
Publication status | Published - 2016 |
Aligning the Organization Through Customer Stories
Marzia Arico, Melvin Brand Flu
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research