Aligning the Organization Through Customer Stories

Marzia Arico, Melvin Brand Flu

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Strategic Design : Eight Essential Practices Every Strategic Designer Must Master
Editors	Giulia Calabretta, Gerda Gemser, Ingo Karpen
Place of Publication	Amsterdam
Publisher	BIS Publishers
Publication date	2016
Pages	120-141
Chapter	5
ISBN (Print)	9789063694456
Publication status	Published - 2016

Handle.net

@inbook{8eb7b578ca5c4c2d9daa0556d460ce9d,

title = "Aligning the Organization Through Customer Stories",

author = "Marzia Arico and {Brand Flu}, Melvin",

year = "2016",

language = "English",

isbn = "9789063694456 ",

pages = "120--141",

editor = "Giulia Calabretta and Gerda Gemser and Ingo Karpen",

booktitle = "Strategic Design",

publisher = "BIS Publishers",

address = "Netherlands",

}