Aligning Interests of a Football Club and its Sponsors: The Case of Malmö FF

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication dateSept 2014
    Number of pages16
    Publication statusPublished - Sept 2014
    EventThe 22nd European Association for Sport Management Conference. EASM 2014: Social and Commercial Impact of Sport - Coventry University, Coventry, United Kingdom
    Duration: 9 Sept 201412 Sept 2014
    Conference number: 22
    http://www.easm2014.com/

    Conference

    ConferenceThe 22nd European Association for Sport Management Conference. EASM 2014
    Number22
    LocationCoventry University
    Country/TerritoryUnited Kingdom
    CityCoventry
    Period09/09/201412/09/2014
    Internet address

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