Aesthetic Package Design: A Behavioral, Neural and Psychological Investigation

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Consumer Psychology
Volume	20
Issue number	4
Pages (from-to)	431-441
Number of pages	10
ISSN	1057-7408
DOIs	https://doi.org/10.1016/j.jcps.2010.06.009
Publication status	Published - 2010

Access to Document

@article{9669c09ad7f14756b35c0080f5348d07,

title = "Aesthetic Package Design: A Behavioral, Neural and Psychological Investigation",

author = "Zaichkowsky, \{Judith Lynne\} and Martin Reimann and Carolin Neuhaus and Thomas Bender and Bernd Weber",

note = "Selected for publishing in {"}Journal of Consumer Psychology - Celebrating 20 Years{"} 2012",

year = "2010",

doi = "10.1016/j.jcps.2010.06.009",

language = "English",

volume = "20",

pages = "431--441",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "John Wiley \& Sons Inc.",

number = "4",

}

TY - JOUR

T1 - Aesthetic Package Design

T2 - A Behavioral, Neural and Psychological Investigation

AU - Zaichkowsky, Judith Lynne

AU - Reimann, Martin

AU - Neuhaus, Carolin

AU - Bender, Thomas

AU - Weber, Bernd

N1 - Selected for publishing in "Journal of Consumer Psychology - Celebrating 20 Years" 2012

PY - 2010

Y1 - 2010

U2 - 10.1016/j.jcps.2010.06.009

DO - 10.1016/j.jcps.2010.06.009

M3 - Journal article

SN - 1057-7408

VL - 20

SP - 431

EP - 441

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

IS - 4

ER -