Aesthetic Communication

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Based on Niklas Luhmann's systems theory, aesthetics is defined as a manner of reinforcing the connectivity, or Anschlusswert, of communication. Without changing the content, a message can be
made more attractive, strengthening the receiver's willingness to be attentive and accepting. As communication inevitably makes use of a sensuous medium, such as light or sound, all communication has an aesthetic dimension. In the 19th Century, an important distinction was made between pure and applied art, following Immanuel Kant's separation of theory of knowledge, moral theory and aesthetic theory. Whereas pure art is produced in order to be observed, applied art has to fulfill practical purposes as well. Modern organizations, defined as systems of communication, may use art works to embellish and define themselves. But they inevitably use applied art as a practical tool in their normal communication. This is shown in six domains: name, rhetoric, narrative, advertising, design and architecture.
Based on Niklas Luhmann's systems theory, aesthetics is defined as a manner of reinforcing the connectivity, or Anschlusswert, of communication. Without changing the content, a message can be
made more attractive, strengthening the receiver's willingness to be attentive and accepting. As communication inevitably makes use of a sensuous medium, such as light or sound, all communication has an aesthetic dimension. In the 19th Century, an important distinction was made between pure and applied art, following Immanuel Kant's separation of theory of knowledge, moral theory and aesthetic theory. Whereas pure art is produced in order to be observed, applied art has to fulfill practical purposes as well. Modern organizations, defined as systems of communication, may use art works to embellish and define themselves. But they inevitably use applied art as a practical tool in their normal communication. This is shown in six domains: name, rhetoric, narrative, advertising, design and architecture.
LanguageEnglish
JournalOnline International Journal of Arts and Humanities
Volume1
Issue number4
Pages51-58
StatePublished - Sep 2012

Keywords

    Cite this

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    title = "Aesthetic Communication",
    abstract = "Based on Niklas Luhmann's systems theory, aesthetics is defined as a manner of reinforcing the connectivity, or Anschlusswert, of communication. Without changing the content, a message can be made more attractive, strengthening the receiver's willingness to be attentive and accepting. As communication inevitably makes use of a sensuous medium, such as light or sound, all communication has an aesthetic dimension. In the 19th Century, an important distinction was made between pure and applied art, following Immanuel Kant's separation of theory of knowledge, moral theory and aesthetic theory. Whereas pure art is produced in order to be observed, applied art has to fulfill practical purposes as well. Modern organizations, defined as systems of communication, may use art works to embellish and define themselves. But they inevitably use applied art as a practical tool in their normal communication. This is shown in six domains: name, rhetoric, narrative, advertising, design and architecture.",
    keywords = "Communication, aesthetic experience , Architecture, DESIGN, advertising, narrative, rhetoric, name, pure and applied art",
    author = "Ole Thyssen",
    year = "2012",
    month = "9",
    language = "English",
    volume = "1",
    pages = "51--58",
    journal = "Online International Journal of Arts and Humanities",
    issn = "2277-0852",
    number = "4",

    }

    Aesthetic Communication. / Thyssen, Ole.

    In: Online International Journal of Arts and Humanities, Vol. 1, No. 4, 09.2012, p. 51-58.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - Aesthetic Communication

    AU - Thyssen,Ole

    PY - 2012/9

    Y1 - 2012/9

    N2 - Based on Niklas Luhmann's systems theory, aesthetics is defined as a manner of reinforcing the connectivity, or Anschlusswert, of communication. Without changing the content, a message can be made more attractive, strengthening the receiver's willingness to be attentive and accepting. As communication inevitably makes use of a sensuous medium, such as light or sound, all communication has an aesthetic dimension. In the 19th Century, an important distinction was made between pure and applied art, following Immanuel Kant's separation of theory of knowledge, moral theory and aesthetic theory. Whereas pure art is produced in order to be observed, applied art has to fulfill practical purposes as well. Modern organizations, defined as systems of communication, may use art works to embellish and define themselves. But they inevitably use applied art as a practical tool in their normal communication. This is shown in six domains: name, rhetoric, narrative, advertising, design and architecture.

    AB - Based on Niklas Luhmann's systems theory, aesthetics is defined as a manner of reinforcing the connectivity, or Anschlusswert, of communication. Without changing the content, a message can be made more attractive, strengthening the receiver's willingness to be attentive and accepting. As communication inevitably makes use of a sensuous medium, such as light or sound, all communication has an aesthetic dimension. In the 19th Century, an important distinction was made between pure and applied art, following Immanuel Kant's separation of theory of knowledge, moral theory and aesthetic theory. Whereas pure art is produced in order to be observed, applied art has to fulfill practical purposes as well. Modern organizations, defined as systems of communication, may use art works to embellish and define themselves. But they inevitably use applied art as a practical tool in their normal communication. This is shown in six domains: name, rhetoric, narrative, advertising, design and architecture.

    KW - Communication, aesthetic experience

    KW - Architecture

    KW - DESIGN

    KW - advertising

    KW - narrative

    KW - rhetoric

    KW - name

    KW - pure and applied art

    M3 - Journal article

    VL - 1

    SP - 51

    EP - 58

    JO - Online International Journal of Arts and Humanities

    T2 - Online International Journal of Arts and Humanities

    JF - Online International Journal of Arts and Humanities

    SN - 2277-0852

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