Advertising research: Testing communication effects

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	The Esomar handbook of market and opinion research
Editors	Colin McDonald, Phyllis Vangelder
Number of pages	72
Place of Publication	Amsterdam
Publication date	1998
Pages	653-724
ISBN (Print)	9283112717
Publication status	Published - 1998

Originaltitel: Consumer market research handbook

European Society for Opinion and Marketing Research. ESOMAR

Handle.net

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title = "Advertising research: Testing communication effects",

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author = "Flemming Hansen",

note = "Originaltitel: Consumer market research handbook European Society for Opinion and Marketing Research. ESOMAR",

year = "1998",

language = "English",

isbn = "9283112717",

pages = "653--724",

editor = "Colin McDonald and Phyllis Vangelder",

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