Advertising research: Testing communication effects

Flemming Hansen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationThe Esomar handbook of market and opinion research
EditorsColin McDonald, Phyllis Vangelder
Number of pages72
Place of PublicationAmsterdam
Publication date1998
ISBN (Print)9283112717
Publication statusPublished - 1998

Bibliographical note

Originaltitel: Consumer market research handbook

European Society for Opinion and Marketing Research. ESOMAR

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