Advertising Really New Products: The Role of Processing Fluency of Analogies and Its Effects on Consumers' Research

Antonia Erz, Torsten Tomczak, Bo Christensen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2011
Number of pages7
Publication statusPublished - 2011
EventThe 40th EMAC Annual Conference 2011: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Faculty of Economics, Ljubljana, Slovenia
Duration: 24 May 201127 May 2011
Conference number: 40
http://www2.ef.uni-lj.si/projekti/emac2011//

Conference

ConferenceThe 40th EMAC Annual Conference 2011
Number40
LocationUniversity of Ljubljana, Faculty of Economics
CountrySlovenia
CityLjubljana
Period24/05/201127/05/2011
Internet address

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