Advertising half-lives for fmcg brands and markets

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@article{0c1654a0c02311db9769000ea68e967b,

title = "Advertising half-lives for fmcg brands and markets",

keywords = "Reklameeffekt, Dagligvarer, FMCG, Fast-Moving Consumer Goods",

author = "Flemming Hansen and \{Yssing Hansen\}, Lotte",

note = "Opstilling: Adm",

year = "2002",

language = "English",

volume = "37",

pages = "39--41",

journal = "Admap",

issn = "0001-8295",

publisher = "World Advertising Research Center",

number = "6, isue 429",

}