Advertising, Emotions, and “Hidden Persuaders”: The Making of Cold-War Consumer Culture in Britain from the 1940s to the 1960s

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Original languageEnglish
Title of host publicationCold War Cultures : Perspectives on Eastern and Western Societies
EditorsAnnette Vowinckel, Marcus M. Payk, Thomas Lindenberger
Place of PublicationNew York
PublisherBerghahn Books
Publication date2012
Pages172-190
Chapter8
ISBN (Print)9780857452443, 0857452444, 9781782383888
ISBN (Electronic)9780857452436, 0857452436 , 9781782383895
Publication statusPublished - 2012

Bibliographical note

Reprinted as paperback in 2014

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