Advertising beyond Fordism: New Subtle Advertising Strategies, Formats and Contents

Roy Langer

    Research output: Working paperResearch

    Original languageEnglish
    Place of PublicationKøbenhavn
    PublisherCenter for Corporate Communication. Copenhagen Business School
    Number of pages22
    Publication statusPublished - 2002
    SeriesCCC Working Paper
    Number2002-1

    Bibliographical note

    Paper presented at the conference "International Research in Advertising", Copenhagen, Denmark, May 2nd-3rd, 2002

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