Advertising and promotion effectiveness: learnings from a five-year study

Flemming Hansen, Lotte Yssing Hansen

Research output: Working paper › Research

Handle.net

@techreport{18faf590c02311db9769000ea68e967b,

title = "Advertising and promotion effectiveness: learnings from a five-year study",

keywords = "Reklameeffekt",

author = "Flemming Hansen and {Yssing Hansen}, Lotte",

note = "Opstilling: 659.1 han L{\o}be nr.: 023450",

year = "2002",

language = "English",

edition = "K{\o}benhavn",

type = "WorkingPaper",

}