| Original language | English |
|---|---|
| Title of host publication | Branding and Advertising |
| Editors | Flemming Hansen, Lars Bech Christensen |
| Number of pages | 10 |
| Place of Publication | Copenhagen |
| Publisher | Copenhagen Business School Press |
| Publication date | 2003 |
| Pages | 12-21 |
| ISBN (Print) | 8763001187 |
| Publication status | Published - 2003 |
Advertising and Brand Equity
Larry Percy
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research