Advertising and Brand Equity

Larry Percy

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsFlemming Hansen, Lars Bech Christensen
Number of pages10
Place of PublicationCopenhagen
PublisherCopenhagen Business School Press
Publication date2003
Pages12-21
ISBN (Print)8763001187
Publication statusPublished - 2003

Cite this

Percy, L. (2003). Advertising and Brand Equity. In F. Hansen, & L. Bech Christensen (Eds.), Branding and Advertising (pp. 12-21). Copenhagen: Copenhagen Business School Press.
Percy, Larry. / Advertising and Brand Equity. Branding and Advertising. editor / Flemming Hansen ; Lars Bech Christensen. Copenhagen : Copenhagen Business School Press, 2003. pp. 12-21
@inbook{031524e0c02211db9769000ea68e967b,
title = "Advertising and Brand Equity",
keywords = "Reklame, Brands, Brand equity",
author = "Larry Percy",
note = "Opstilling: 659.18 bra L{\o}be nr.: 0310719",
year = "2003",
language = "English",
isbn = "8763001187",
pages = "12--21",
editor = "Flemming Hansen and {Bech Christensen}, Lars",
booktitle = "Branding and Advertising",
publisher = "Copenhagen Business School Press",
address = "Denmark",

}

Percy, L 2003, Advertising and Brand Equity. in F Hansen & L Bech Christensen (eds), Branding and Advertising. Copenhagen Business School Press, Copenhagen, pp. 12-21.

Advertising and Brand Equity. / Percy, Larry.

Branding and Advertising. ed. / Flemming Hansen; Lars Bech Christensen. Copenhagen : Copenhagen Business School Press, 2003. p. 12-21.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

TY - CHAP

T1 - Advertising and Brand Equity

AU - Percy, Larry

N1 - Opstilling: 659.18 bra Løbe nr.: 0310719

PY - 2003

Y1 - 2003

KW - Reklame

KW - Brands

KW - Brand equity

M3 - Book chapter

SN - 8763001187

SP - 12

EP - 21

BT - Branding and Advertising

A2 - Hansen, Flemming

A2 - Bech Christensen, Lars

PB - Copenhagen Business School Press

CY - Copenhagen

ER -

Percy L. Advertising and Brand Equity. In Hansen F, Bech Christensen L, editors, Branding and Advertising. Copenhagen: Copenhagen Business School Press. 2003. p. 12-21