Advancing Destination Image: The Destination Content Model

Research output: Contribution to journalJournal articleResearchpeer-review


Knowledge of the mental representations that individuals hold about tourist destinations are important to understand their intentions. These mental destination representations have often been investigated by applying the concept of destination image. This study argues that the extant literature is often rather atheoretical and lacks operational rigor. These are major shortcomings which undoubtedly hinder the development of academic and managerial insights. In response, this study draws on contemporary psychology to develop the destination content model, comprising three informational components held in individuals‘ minds about destinations. The present study further outlines preferable methods and measures for each component, thus aiding researchers to investigate mental destination representations
Original languageEnglish
JournalAnnals of Tourism Research
Pages (from-to)28-44
Number of pages17
Publication statusPublished - Nov 2016


  • Destination content model
  • Destination image
  • Tourist psychology
  • Tourist behavior

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