Adolescent and Adult Visual Preferences for Pictures of Fruit and Vegetable Mixes: Effect of Complexity

Line Holler Mielby, Heidi Kildegaard, Gorm Gabrielsen, Merete Edelenbos, Anette Kistrup Thybo

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Complexity is an important parameter for the appreciation of foods as a bell-shaped relationship between hedonic appreciation and complexity has been found by Berlyne (1970). The aim of this study was to examine the relationship between adolescent and adult visual preferences and perceived complexity for vegetable (V), fruit (F), and combined fruit and vegetable (FV) mixes. Two hundred and forty-two adolescents and 119 adults performed three incomplete rankings of visual preference of eight pictures of V mixes, eight pictures of F mixes, and eight pictures of FV mixes, respectively. The three sets of pictures varied in their level of collative properties. They were designed using a 23 design by varying the cut, color, number of products, type of product, and combination of products. The pictures were also evaluated for perceived complexity by a descriptive panel. The results show high correlations between designed collative properties and perceived complexity. Inverted U-shaped relationships between visual preference and perceived complexity were found for both the V mixes and the F mixes but not for the FV mixes. For the V and the F mixes, the subjects’ optimal level of complexity was found dependent on whether they were adolescents or adults, frequency of eating fruits and vegetables, and gender.
Original languageEnglish
JournalFood Quality and Preference
Volume26
Issue number2
Pages (from-to)188-195
ISSN0950-3293
DOIs
Publication statusPublished - 2012

Cite this

Mielby, Line Holler ; Kildegaard, Heidi ; Gabrielsen, Gorm ; Edelenbos, Merete ; Thybo, Anette Kistrup. / Adolescent and Adult Visual Preferences for Pictures of Fruit and Vegetable Mixes : Effect of Complexity. In: Food Quality and Preference. 2012 ; Vol. 26, No. 2. pp. 188-195.
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title = "Adolescent and Adult Visual Preferences for Pictures of Fruit and Vegetable Mixes: Effect of Complexity",
abstract = "Complexity is an important parameter for the appreciation of foods as a bell-shaped relationship between hedonic appreciation and complexity has been found by Berlyne (1970). The aim of this study was to examine the relationship between adolescent and adult visual preferences and perceived complexity for vegetable (V), fruit (F), and combined fruit and vegetable (FV) mixes. Two hundred and forty-two adolescents and 119 adults performed three incomplete rankings of visual preference of eight pictures of V mixes, eight pictures of F mixes, and eight pictures of FV mixes, respectively. The three sets of pictures varied in their level of collative properties. They were designed using a 23 design by varying the cut, color, number of products, type of product, and combination of products. The pictures were also evaluated for perceived complexity by a descriptive panel. The results show high correlations between designed collative properties and perceived complexity. Inverted U-shaped relationships between visual preference and perceived complexity were found for both the V mixes and the F mixes but not for the FV mixes. For the V and the F mixes, the subjects’ optimal level of complexity was found dependent on whether they were adolescents or adults, frequency of eating fruits and vegetables, and gender.",
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year = "2012",
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Adolescent and Adult Visual Preferences for Pictures of Fruit and Vegetable Mixes : Effect of Complexity. / Mielby, Line Holler; Kildegaard, Heidi; Gabrielsen, Gorm; Edelenbos, Merete; Thybo, Anette Kistrup.

In: Food Quality and Preference, Vol. 26, No. 2, 2012, p. 188-195.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Adolescent and Adult Visual Preferences for Pictures of Fruit and Vegetable Mixes

T2 - Effect of Complexity

AU - Mielby, Line Holler

AU - Kildegaard, Heidi

AU - Gabrielsen, Gorm

AU - Edelenbos, Merete

AU - Thybo, Anette Kistrup

PY - 2012

Y1 - 2012

N2 - Complexity is an important parameter for the appreciation of foods as a bell-shaped relationship between hedonic appreciation and complexity has been found by Berlyne (1970). The aim of this study was to examine the relationship between adolescent and adult visual preferences and perceived complexity for vegetable (V), fruit (F), and combined fruit and vegetable (FV) mixes. Two hundred and forty-two adolescents and 119 adults performed three incomplete rankings of visual preference of eight pictures of V mixes, eight pictures of F mixes, and eight pictures of FV mixes, respectively. The three sets of pictures varied in their level of collative properties. They were designed using a 23 design by varying the cut, color, number of products, type of product, and combination of products. The pictures were also evaluated for perceived complexity by a descriptive panel. The results show high correlations between designed collative properties and perceived complexity. Inverted U-shaped relationships between visual preference and perceived complexity were found for both the V mixes and the F mixes but not for the FV mixes. For the V and the F mixes, the subjects’ optimal level of complexity was found dependent on whether they were adolescents or adults, frequency of eating fruits and vegetables, and gender.

AB - Complexity is an important parameter for the appreciation of foods as a bell-shaped relationship between hedonic appreciation and complexity has been found by Berlyne (1970). The aim of this study was to examine the relationship between adolescent and adult visual preferences and perceived complexity for vegetable (V), fruit (F), and combined fruit and vegetable (FV) mixes. Two hundred and forty-two adolescents and 119 adults performed three incomplete rankings of visual preference of eight pictures of V mixes, eight pictures of F mixes, and eight pictures of FV mixes, respectively. The three sets of pictures varied in their level of collative properties. They were designed using a 23 design by varying the cut, color, number of products, type of product, and combination of products. The pictures were also evaluated for perceived complexity by a descriptive panel. The results show high correlations between designed collative properties and perceived complexity. Inverted U-shaped relationships between visual preference and perceived complexity were found for both the V mixes and the F mixes but not for the FV mixes. For the V and the F mixes, the subjects’ optimal level of complexity was found dependent on whether they were adolescents or adults, frequency of eating fruits and vegetables, and gender.

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DO - 10.1016/j.foodqual.2012.04.014

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