Addressing the Challenges of Multi-touchpoint Experience Design for Mobile Services: Context-awareness Might Work

Xiangang Qin, Effie Lai-Chong Law, Torkil Clemmensen

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    Abstract

    The quality of user experience relies heavily on the consistence and integration of multiple touch points along the journey of purchasing and using mobile services. The challenges caused by fragmented and distributed touch points might be well tackled by providing context-awareness design (CAD). By analyzing the context of using mobile music services we come up with a framework of CAD. CAD can sense the differences of contexts behind multiple touch points, understand the meaning underneath, predict upcoming possible actions, give advice to users and offer
    customized and adaptive services.
    Original languageEnglish
    Publication date2016
    Number of pages5
    Publication statusPublished - 2016
    EventNordiCHI’16: The 9th Nordic Conference on Human-Computer Interaction - Göteborg, Sweden
    Duration: 23 Oct 201627 Oct 2016
    Conference number: 9
    http://www.nordichi2016.org/

    Conference

    ConferenceNordiCHI’16
    Number9
    CountrySweden
    CityGöteborg
    Period23/10/201627/10/2016
    Internet address

    Keywords

    • Multi-touchpoints
    • User experience
    • Service design
    • Context-awareness
    • Adaptive design

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