Addressing the Challenges of Multi-touchpoint Experience Design for Mobile Services: Context-awareness Might Work

Xiangang Qin; Effie Lai-Chong Law; Torkil Clemmensen

Addressing the Challenges of Multi-touchpoint Experience Design for Mobile Services: Context-awareness Might Work

Xiangang Qin, Effie Lai-Chong Law, Torkil Clemmensen

University of Leicester

Research output: Contribution to conference › Paper › Research › peer-review

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Abstract

The quality of user experience relies heavily on the consistence and integration of multiple touch points along the journey of purchasing and using mobile services. The challenges caused by fragmented and distributed touch points might be well tackled by providing context-awareness design (CAD). By analyzing the context of using mobile music services we come up with a framework of CAD. CAD can sense the differences of contexts behind multiple touch points, understand the meaning underneath, predict upcoming possible actions, give advice to users and offer
customized and adaptive services.

Original language	English
Publication date	2016
Number of pages	5
Publication status	Published - 2016
Event	NordiCHI’16: The 9th Nordic Conference on Human-Computer Interaction - Göteborg, Sweden Duration: 23 Oct 2016 → 27 Oct 2016 Conference number: 9 http://www.nordichi2016.org/

Conference

Conference	NordiCHI’16
Number	9
Country/Territory	Sweden
City	Göteborg
Period	23/10/2016 → 27/10/2016
Internet address	http://www.nordichi2016.org/

Keywords

Multi-touchpoints
User experience
Service design
Context-awareness
Adaptive design

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