Abstract
The 2023 Barbie movie was widely received by the media as a feminist manifest, which positioned Barbie dolls as figures of emancipation. This paper explores this reception of the Barbie movie from the perspective of corporate activism. In doing so, we show how the Barbie movie 1) possesses the characteristics of corporate activism, and 2) mainstreams issues of female gender equality. More specifically, we show how the movie (a) appropriates social movement issues, and (b) mainstreams issues of female gender equality by invoking humour rather than appeal to a sense
of social justice through emotions like anger or indignation. On the basis of this, we discuss how this influences its potential as activism.
of social justice through emotions like anger or indignation. On the basis of this, we discuss how this influences its potential as activism.
Original language | English |
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Publication date | 2024 |
Number of pages | 21 |
Publication status | Published - 2024 |
Event | 40th EGOS Colloquium 2024: Crossroads for Organizations: Time, Space, and People - University of Milano-Bicocca, Milan, Italy Duration: 4 Jul 2024 → 6 Jul 2024 Conference number: 40 https://www.egos.org/2024_milan/general_theme |
Conference
Conference | 40th EGOS Colloquium 2024 |
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Number | 40 |
Location | University of Milano-Bicocca |
Country/Territory | Italy |
City | Milan |
Period | 04/07/2024 → 06/07/2024 |
Internet address |