Abstract
Purpose – The purpose of this paper is to describe how a leading global company used action-learning based leadership development to accelerate strategic culture change.
Design/methodology/approach – It describes the need for change, and the methodology and approach by which the initiative, Impact, generated significant benefits.
Findings – The initiative led to financial benefit, as well as measurable gains in customer centricity, collaboration, and innovation. It was also a powerful experience for participants in their journey as commercial leaders.
Originality/value – Impact was created using comprehensive customer feedback and its delivery involved key customers.
Design/methodology/approach – It describes the need for change, and the methodology and approach by which the initiative, Impact, generated significant benefits.
Findings – The initiative led to financial benefit, as well as measurable gains in customer centricity, collaboration, and innovation. It was also a powerful experience for participants in their journey as commercial leaders.
Originality/value – Impact was created using comprehensive customer feedback and its delivery involved key customers.
| Original language | English |
|---|---|
| Journal | Strategic H R Review |
| Volume | 12 |
| Issue number | 4 |
| Pages (from-to) | 177-184 |
| ISSN | 1475-4398 |
| DOIs | |
| Publication status | Published - 2013 |