Accelerate Growth with a Corporate Garage: An Entrepreneurial and Pragmatic Approach to Future-Proof Your Business

Venture capitalists are realising massive value creation from successful startup investments. Meanwhile, established corporations are missing out on this historic opportunity; indeed, many of the world’s most reputable and venerable corporations are no longer included in the S&P 500 Index. Only recently, after 120 years as an innovation icon, General Electric was removed from the Dow Jones Industrial Average. Following its successful direct-to-customer business model, Dell Computers dropped off the S&P 500 after a 17-year run. Other major exits from the S&P 500 include Eastman Kodak, Sears, and The New York Times. Younger, data-driven companies such as Google, Facebook, PayPal, and Under Armour are moving quickly to steal market share and generate demand through insight analysis, lean business models, and digital channels. The imminent Initial Public Offering potential of companies such as Uber, Airbnb, and Dropbox will further displace established corporations, which, though successful in the past, do not have the mind-set, methods, structures, and incentives in place to accelerate growth and benefit from radical opportunities in the current turbulent business environment. For several years, we have investigated why and how daring and creative corporate entrepreneurs are working to leverage resources, competencies, and scale to capture valuable opportunities.
This book is about our learnings and about what we believe are overlooked strategic tools and methods to accelerate growth, unleashing entrepreneurship in corporate environments