A Value Chain Approach to Marketing Performance Measurement

Lars Grønholdt; Anne Martensen

A Value Chain Approach to Marketing Performance Measurement

Lars Grønholdt
, Anne Martensen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Performance Measurement and Management: Public and Private : Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006
Editors	Andy Neely, Mike Kennerley, Angela Walters
Publication date	2006
Pages	305-312
Publication status	Published - 2006
Event	International Conference on Performance Measurement and Management PMA 2006 - , United Kingdom Duration: 25 Jul 2006 → 28 Jul 2006 Conference number: 5

Conference

Conference	International Conference on Performance Measurement and Management PMA 2006
Number	5
Country/Territory	United Kingdom
Period	25/07/2006 → 28/07/2006

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Cite this

Grønholdt, Lars ; Martensen, Anne. / A Value Chain Approach to Marketing Performance Measurement. Performance Measurement and Management: Public and Private: Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006. editor / Andy Neely ; Mike Kennerley ; Angela Walters. 2006. pp. 305-312

@inproceedings{c98467d0f8ad11db9160000ea68e967b,

title = "A Value Chain Approach to Marketing Performance Measurement",

keywords = "V{\ae}rdik{\ae}de, V{\ae}rdik{\ae}deanalyse, Markedsf{\o}ring",

author = "Lars Gr{\o}nholdt and Anne Martensen",

year = "2006",

language = "English",

pages = "305--312",

editor = "Andy Neely and Mike Kennerley and Angela Walters",

booktitle = "Performance Measurement and Management: Public and Private",

note = "International Conference on Performance Measurement and Management PMA 2006 ; Conference date: 25-07-2006 Through 28-07-2006",

}

Grønholdt, L & Martensen, A 2006, A Value Chain Approach to Marketing Performance Measurement. in A Neely, M Kennerley & A Walters (eds), Performance Measurement and Management: Public and Private: Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006. pp. 305-312, International Conference on Performance Measurement and Management PMA 2006, United Kingdom, 25/07/2006.

A Value Chain Approach to Marketing Performance Measurement. / Grønholdt, Lars; Martensen, Anne.
Performance Measurement and Management: Public and Private: Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006. ed. / Andy Neely; Mike Kennerley; Angela Walters. 2006. p. 305-312.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - A Value Chain Approach to Marketing Performance Measurement

AU - Grønholdt, Lars

AU - Martensen, Anne

N1 - Conference code: 5

PY - 2006

Y1 - 2006

KW - Værdikæde

KW - Værdikædeanalyse

KW - Markedsføring

M3 - Article in proceedings

SP - 305

EP - 312

BT - Performance Measurement and Management: Public and Private

A2 - Neely, Andy

A2 - Kennerley, Mike

A2 - Walters, Angela

T2 - International Conference on Performance Measurement and Management PMA 2006

Y2 - 25 July 2006 through 28 July 2006

ER -