A Value Chain Approach to Marketing Performance Measurement

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationPerformance Measurement and Management: Public and Private : Papers from the Fifth International Conference on Performance Measurement and Management PMA 2006, New Connaught Rooms, UK 25-28 July 2006
EditorsAndy Neely, Mike Kennerley, Angela Walters
Publication date2006
Pages305-312
Publication statusPublished - 2006
EventInternational Conference on Performance Measurement and Management PMA 2006 - , United Kingdom
Duration: 25 Jul 200628 Jul 2006
Conference number: 5

Conference

ConferenceInternational Conference on Performance Measurement and Management PMA 2006
Number5
CountryUnited Kingdom
Period25/07/200628/07/2006

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