A Typology of Multi-sided Platforms: The Core and the Periphery

Kalina Stefanova Staykova, Jan Damsgaard

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    In this paper we address how the composition of a platform impacts the platform’s business model. By platform’s business model we mean platform features, platform architecture and platform governance. To this end, we construct the Platform Business Model Framework. We apply the framework to three exemplary cases which allow us to illustrate the platform heterogeneity and to support new MSPs typology. As examples we include a physical two-sided platform (Gatwick Airport) that adds a third side, a digital one-sided platform transformed into being two-sided (Pingit) and a digital one-sided platform which evolved several steps into being multi-sided (Facebook). Our analysis shows a structural difference between one-sided, two-sided and multi-sided platforms and that platforms consist of a core and potentially also a periphery. The sides of a platform and the ties which connect them can be arranged in several configurations. The particular platform architecture can explain the difficulties in designing a viable business models for platforms.
    Original languageEnglish
    Title of host publicationECIS 2015 Proceedings
    EditorsJörg Becker, Jan vom Brocke, Marco De Marco
    Number of pages16
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2015
    Article number174
    ISBN (Print)9783000502842
    Publication statusPublished - 2015
    EventThe 23rd European Conference on Information Systems (ECIS) 2015 - Westfälische Wilhelms-Universität Münster, Münster, Germany
    Duration: 26 May 201529 May 2015
    Conference number: 23


    ConferenceThe 23rd European Conference on Information Systems (ECIS) 2015
    LocationWestfälische Wilhelms-Universität Münster
    Internet address
    SeriesProceedings of the European Conference on Information Systems


    • Multi-sided platforms
    • MSPs business models
    • Platform architecture
    • Platform governance

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