A Typology of Multi-sided Platforms: The Core and the Periphery

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    1247 Downloads (Pure)

    Abstract

    In this paper we address how the composition of a platform impacts the platform’s business model. By platform’s business model we mean platform features, platform architecture and platform governance. To this end, we construct the Platform Business Model Framework. We apply the framework to three exemplary cases which allow us to illustrate the platform heterogeneity and to support new MSPs typology. As examples we include a physical two-sided platform (Gatwick Airport) that adds a third side, a digital one-sided platform transformed into being two-sided (Pingit) and a digital one-sided platform which evolved several steps into being multi-sided (Facebook). Our analysis shows a structural difference between one-sided, two-sided and multi-sided platforms and that platforms consist of a core and potentially also a periphery. The sides of a platform and the ties which connect them can be arranged in several configurations. The particular platform architecture can explain the difficulties in designing a viable business models for platforms.
    Original languageEnglish
    Title of host publicationECIS 2015 Proceedings
    EditorsJörg Becker, Jan vom Brocke, Marco De Marco
    Number of pages16
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2015
    Article number174
    ISBN (Print)9783000502842
    DOIs
    Publication statusPublished - 2015
    EventThe 23rd European Conference on Information Systems (ECIS) 2015 - Westfälische Wilhelms-Universität Münster, Münster, Germany
    Duration: 26 May 201529 May 2015
    Conference number: 23
    http://www.ecis2015.eu/

    Conference

    ConferenceThe 23rd European Conference on Information Systems (ECIS) 2015
    Number23
    LocationWestfälische Wilhelms-Universität Münster
    CountryGermany
    CityMünster
    Period26/05/201529/05/2015
    Internet address
    SeriesProceedings of the European Conference on Information Systems
    ISSN0000-0034

    Keywords

    • Multi-sided platforms
    • MSPs business models
    • Platform architecture
    • Platform governance

    Cite this

    Staykova, K. S., & Damsgaard, J. (2015). A Typology of Multi-sided Platforms: The Core and the Periphery. In J. Becker, J. vom Brocke, & M. De Marco (Eds.), ECIS 2015 Proceedings [174] Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems https://doi.org/10.18151/7217486
    Staykova, Kalina Stefanova ; Damsgaard, Jan. / A Typology of Multi-sided Platforms : The Core and the Periphery. ECIS 2015 Proceedings. editor / Jörg Becker ; Jan vom Brocke ; Marco De Marco. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2015. (Proceedings of the European Conference on Information Systems).
    @inproceedings{74f762cdcaf94fa0bd077fed55835d79,
    title = "A Typology of Multi-sided Platforms: The Core and the Periphery",
    abstract = "In this paper we address how the composition of a platform impacts the platform’s business model. By platform’s business model we mean platform features, platform architecture and platform governance. To this end, we construct the Platform Business Model Framework. We apply the framework to three exemplary cases which allow us to illustrate the platform heterogeneity and to support new MSPs typology. As examples we include a physical two-sided platform (Gatwick Airport) that adds a third side, a digital one-sided platform transformed into being two-sided (Pingit) and a digital one-sided platform which evolved several steps into being multi-sided (Facebook). Our analysis shows a structural difference between one-sided, two-sided and multi-sided platforms and that platforms consist of a core and potentially also a periphery. The sides of a platform and the ties which connect them can be arranged in several configurations. The particular platform architecture can explain the difficulties in designing a viable business models for platforms.",
    keywords = "Multi-sided platforms, MSPs business models, Platform architecture, Platform governance, Multi-sided platforms, MSPs business models, Platform architecture, Platform governance",
    author = "Staykova, {Kalina Stefanova} and Jan Damsgaard",
    year = "2015",
    doi = "10.18151/7217486",
    language = "English",
    isbn = "9783000502842",
    series = "Proceedings of the European Conference on Information Systems",
    editor = "J{\"o}rg Becker and {vom Brocke}, Jan and {De Marco}, Marco",
    booktitle = "ECIS 2015 Proceedings",
    publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

    }

    Staykova, KS & Damsgaard, J 2015, A Typology of Multi-sided Platforms: The Core and the Periphery. in J Becker, J vom Brocke & M De Marco (eds), ECIS 2015 Proceedings., 174, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, Münster, Germany, 26/05/2015. https://doi.org/10.18151/7217486

    A Typology of Multi-sided Platforms : The Core and the Periphery. / Staykova, Kalina Stefanova; Damsgaard, Jan.

    ECIS 2015 Proceedings. ed. / Jörg Becker; Jan vom Brocke; Marco De Marco. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2015. 174 (Proceedings of the European Conference on Information Systems).

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    TY - GEN

    T1 - A Typology of Multi-sided Platforms

    T2 - The Core and the Periphery

    AU - Staykova, Kalina Stefanova

    AU - Damsgaard, Jan

    PY - 2015

    Y1 - 2015

    N2 - In this paper we address how the composition of a platform impacts the platform’s business model. By platform’s business model we mean platform features, platform architecture and platform governance. To this end, we construct the Platform Business Model Framework. We apply the framework to three exemplary cases which allow us to illustrate the platform heterogeneity and to support new MSPs typology. As examples we include a physical two-sided platform (Gatwick Airport) that adds a third side, a digital one-sided platform transformed into being two-sided (Pingit) and a digital one-sided platform which evolved several steps into being multi-sided (Facebook). Our analysis shows a structural difference between one-sided, two-sided and multi-sided platforms and that platforms consist of a core and potentially also a periphery. The sides of a platform and the ties which connect them can be arranged in several configurations. The particular platform architecture can explain the difficulties in designing a viable business models for platforms.

    AB - In this paper we address how the composition of a platform impacts the platform’s business model. By platform’s business model we mean platform features, platform architecture and platform governance. To this end, we construct the Platform Business Model Framework. We apply the framework to three exemplary cases which allow us to illustrate the platform heterogeneity and to support new MSPs typology. As examples we include a physical two-sided platform (Gatwick Airport) that adds a third side, a digital one-sided platform transformed into being two-sided (Pingit) and a digital one-sided platform which evolved several steps into being multi-sided (Facebook). Our analysis shows a structural difference between one-sided, two-sided and multi-sided platforms and that platforms consist of a core and potentially also a periphery. The sides of a platform and the ties which connect them can be arranged in several configurations. The particular platform architecture can explain the difficulties in designing a viable business models for platforms.

    KW - Multi-sided platforms

    KW - MSPs business models

    KW - Platform architecture

    KW - Platform governance

    KW - Multi-sided platforms

    KW - MSPs business models

    KW - Platform architecture

    KW - Platform governance

    U2 - 10.18151/7217486

    DO - 10.18151/7217486

    M3 - Article in proceedings

    SN - 9783000502842

    T3 - Proceedings of the European Conference on Information Systems

    BT - ECIS 2015 Proceedings

    A2 - Becker, Jörg

    A2 - vom Brocke, Jan

    A2 - De Marco, Marco

    PB - Association for Information Systems. AIS Electronic Library (AISeL)

    CY - Atlanta, GA

    ER -

    Staykova KS, Damsgaard J. A Typology of Multi-sided Platforms: The Core and the Periphery. In Becker J, vom Brocke J, De Marco M, editors, ECIS 2015 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2015. 174. (Proceedings of the European Conference on Information Systems). https://doi.org/10.18151/7217486