A Typology of Digital Offerings

Katrine Frost Folkmann, Jonas Hedman, Michel Avital

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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This paper develops a typology of digital offerings to shed light on the distinct characteristics of this emerging digital phenomenon. Drawing on Roman contract law, the typology focuses on digital rights offered (selling, leasing, partnering, and agencing) and digital assets involved (tangible and intangible). These two dimensions lead to eight archetypes that we illustrate through the diverse Amazon portfolio of digital offerings. The typology sets out to shape the scholarly discourse around digital offering research and practice and to provide a foundation from which the characteristics and mechanisms of digital offering value appropriation can be further understood and operationalized. Ultimately, by rejecting the traditional service vs. product distinction and instead accounting for offering variations based on the intrinsic merits of digital offerings, we are embracing a digital terminology rather than attempting to transfer the terminology of the physical world to the digital realm.
Original languageEnglish
Title of host publicationProceedings of the 55th Hawaii International Conference on System Sciences
EditorsTung Bui
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences (HICSS)
Publication date2022
ISBN (Electronic)9780998133157
Publication statusPublished - 2022
EventThe 55th Hawaii International Conference on System Sciences : HISS 2022 - Wailea, United States
Duration: 3 Jan 20226 Jan 2022
Conference number: 55


ConferenceThe 55th Hawaii International Conference on System Sciences
Country/TerritoryUnited States
Internet address
SeriesProceedings of the Annual Hawaii International Conference on System Sciences


  • Digital innovation
  • Transformation
  • And entrepreneurship
  • Contract law
  • Digital offerings
  • Value appropriation

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