A Transition Towards a Data-Driven Business Model (DDBM): A Case Study of Nettavisen Online Newspaper Publishing

Mohamed Zaki, Tor Bøe-Lillegraven, Andy Neely

    Research output: Other contributionTeaching case


    Nettavisen is a Norwegian online start-up that experienced a boost after the financial crisis of 2009. Since then, the firm has been able to increase its market share and profitability through the use of highly disruptive business models, allowing the relatively small staff to outcompete powerhouse legacy-publishing companies and new media players such as Facebook and Google. These disruptive business models have been successful, as Nettavisen captured a large market share in Norway early on, and was consistently one of the top-three online news sites in Norway. Capitalising on media data explosion and the recent acquisition of blogger network ‘Blog.no’, Nettavisen is moving towards a data-driven business model (DDBM). In particular, the firm aims to analyse huge volumes of user Web browsing and purchasing habits.
    Original languageEnglish
    Publication date16 Mar 2016
    Place of PublicationLondon
    PublisherSAGE Publications
    ISBN (Electronic)9781473970113
    Publication statusPublished - 16 Mar 2016


    • Management information systems
    • Entrepreneurial strategies
    • Strategy transformation

    Cite this