A Tournament of Value: Strategies of Presentation in Japanese Advertising

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Advertising : Critical Readings: Industry
Editors	Brian Moeran
Volume	2
Place of Publication	Oxford
Publisher	Berg Publishers
Publication date	2010
Pages	211-230
ISBN (Print)	9781847885609
Publication status	Published - 2010

Handle.net

@inbook{355140d0310111df9273000ea68e967b,

title = "A Tournament of Value: Strategies of Presentation in Japanese Advertising",

author = "Brian Moeran",

year = "2010",

language = "English",

isbn = "9781847885609",

volume = "2",

pages = "211--230",

editor = "Brian Moeran",

booktitle = "Advertising",

publisher = "Berg Publishers",

address = "United Kingdom",

}