A Tournament of Value: Strategies of Presentation in Japanese Advertising

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationAdvertising : Critical Readings: Industry
    EditorsBrian Moeran
    Volume2
    Place of PublicationOxford
    PublisherBerg Publishers
    Publication date2010
    Pages211-230
    ISBN (Print)9781847885609
    Publication statusPublished - 2010

    Cite this

    Moeran, B. (2010). A Tournament of Value: Strategies of Presentation in Japanese Advertising. In B. Moeran (Ed.), Advertising: Critical Readings: Industry (Vol. 2, pp. 211-230). Berg Publishers.