A Tournament of Value: Strategies of Presentation in Japanese Advertising

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationAdvertising : Critical Readings: Industry
    EditorsBrian Moeran
    Volume2
    Place of PublicationOxford
    PublisherBerg Publishers
    Publication date2010
    Pages211-230
    ISBN (Print)9781847885609
    Publication statusPublished - 2010

    Cite this

    Moeran, B. (2010). A Tournament of Value: Strategies of Presentation in Japanese Advertising. In B. Moeran (Ed.), Advertising: Critical Readings: Industry (Vol. 2, pp. 211-230). Oxford: Berg Publishers.
    Moeran, Brian. / A Tournament of Value : Strategies of Presentation in Japanese Advertising. Advertising: Critical Readings: Industry. editor / Brian Moeran. Vol. 2 Oxford : Berg Publishers, 2010. pp. 211-230
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    author = "Brian Moeran",
    year = "2010",
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    isbn = "9781847885609",
    volume = "2",
    pages = "211--230",
    editor = "Brian Moeran",
    booktitle = "Advertising",
    publisher = "Berg Publishers",
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    Moeran, B 2010, A Tournament of Value: Strategies of Presentation in Japanese Advertising. in B Moeran (ed.), Advertising: Critical Readings: Industry. vol. 2, Berg Publishers, Oxford, pp. 211-230.

    A Tournament of Value : Strategies of Presentation in Japanese Advertising. / Moeran, Brian.

    Advertising: Critical Readings: Industry. ed. / Brian Moeran. Vol. 2 Oxford : Berg Publishers, 2010. p. 211-230.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - A Tournament of Value

    T2 - Strategies of Presentation in Japanese Advertising

    AU - Moeran, Brian

    PY - 2010

    Y1 - 2010

    M3 - Book chapter

    SN - 9781847885609

    VL - 2

    SP - 211

    EP - 230

    BT - Advertising

    A2 - Moeran, Brian

    PB - Berg Publishers

    CY - Oxford

    ER -

    Moeran B. A Tournament of Value: Strategies of Presentation in Japanese Advertising. In Moeran B, editor, Advertising: Critical Readings: Industry. Vol. 2. Oxford: Berg Publishers. 2010. p. 211-230