A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	1 Sept 2013
Number of pages	8
Publication status	Published - 1 Sept 2013
Event	The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Georgia State University, Atlanta, GA, United States Duration: 30 Aug 2013 → 2 Sept 2013 Conference number: 29 http://imp2013.robinson.gsu.edu/

Conference	The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013
Number	29
Location	Georgia State University
Country/Territory	United States
City	Atlanta, GA
Period	30/08/2013 → 02/09/2013
Internet address	http://imp2013.robinson.gsu.edu/

Handle.net

@conference{1de85b4961b54d5280497f5ac5a3fd1f,

title = "A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management",

author = "Thomas Ritter and Henrik Andersen",

year = "2013",

month = sep,

day = "1",

language = "English",

note = "The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013 ; Conference date: 30-08-2013 Through 02-09-2013",

url = "http://imp2013.robinson.gsu.edu/",

}

A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management. / Ritter, Thomas; Andersen, Henrik.
2013. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.

Research output: Contribution to conference › Paper › Research › peer-review