A Six Pack Relationship Portfolio Model

Linking Customer Profitability, Commitment and Growth Potential to Relationship Management

Thomas Ritter, Henrik Andersen

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date1 Sep 2013
    Number of pages8
    Publication statusPublished - 1 Sep 2013
    EventThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Georgia State University, Atlanta, GA, United States
    Duration: 30 Aug 20132 Sep 2013
    Conference number: 29
    http://imp2013.robinson.gsu.edu/

    Conference

    ConferenceThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013
    Number29
    LocationGeorgia State University
    CountryUnited States
    CityAtlanta, GA
    Period30/08/201302/09/2013
    Internet address

    Bibliographical note

    CBS Library does not have access to the material

    Cite this

    Ritter, T., & Andersen, H. (2013). A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.
    Ritter, Thomas ; Andersen, Henrik. / A Six Pack Relationship Portfolio Model : Linking Customer Profitability, Commitment and Growth Potential to Relationship Management. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.8 p.
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    author = "Thomas Ritter and Henrik Andersen",
    note = "CBS Library does not have access to the material; null ; Conference date: 30-08-2013 Through 02-09-2013",
    year = "2013",
    month = "9",
    day = "1",
    language = "English",
    url = "http://imp2013.robinson.gsu.edu/",

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    Ritter, T & Andersen, H 2013, 'A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management' Paper presented at, Atlanta, GA, United States, 30/08/2013 - 02/09/2013, .

    A Six Pack Relationship Portfolio Model : Linking Customer Profitability, Commitment and Growth Potential to Relationship Management. / Ritter, Thomas; Andersen, Henrik.

    2013. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.

    Research output: Contribution to conferencePaperResearchpeer-review

    TY - CONF

    T1 - A Six Pack Relationship Portfolio Model

    T2 - Linking Customer Profitability, Commitment and Growth Potential to Relationship Management

    AU - Ritter, Thomas

    AU - Andersen, Henrik

    N1 - CBS Library does not have access to the material

    PY - 2013/9/1

    Y1 - 2013/9/1

    M3 - Paper

    ER -

    Ritter T, Andersen H. A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management. 2013. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.