A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management

Thomas Ritter, Henrik Andersen

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication date1 Sep 2013
    Number of pages8
    Publication statusPublished - 1 Sep 2013
    EventThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013: Building and Managing Relationships in a Global Network: Challenges and Necessary Capabilities - Georgia State University, Atlanta, GA, United States
    Duration: 30 Aug 20132 Sep 2013
    Conference number: 29
    http://imp2013.robinson.gsu.edu/

    Conference

    ConferenceThe 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013
    Number29
    LocationGeorgia State University
    CountryUnited States
    CityAtlanta, GA
    Period30/08/201302/09/2013
    Internet address

    Bibliographical note

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    Cite this

    Ritter, T., & Andersen, H. (2013). A Six Pack Relationship Portfolio Model: Linking Customer Profitability, Commitment and Growth Potential to Relationship Management. Paper presented at The 29th Annual Conference on Industrial Marketing and Purchasing. IMP 2013, Atlanta, GA, United States.