A Project-based Lens for Customer Relationship Strategy

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2017
Number of pages	2
Publication status	Published - 2017
Event	8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Austria Duration: 6 Jul 2017 → 8 Jul 2017 Conference number: 8 https://marketing.uni-graz.at/en/research/bmm-emac-2017/

Conference	8th Biennial International Conference on Business Market Management
Number	8
Location	Karl-Franzens-University of Graz
Country/Territory	Austria
City	Graz
Period	06/07/2017 → 08/07/2017
Internet address	https://marketing.uni-graz.at/en/research/bmm-emac-2017/

Handle.net

@conference{2be50b9b4c774f60bf587402eb177991,

title = "A Project-based Lens for Customer Relationship Strategy",

author = "Thomas Ritter and \{Lund Pedersen\}, Carsten",

year = "2017",

language = "English",

note = "8th Biennial International Conference on Business Market Management ; Conference date: 06-07-2017 Through 08-07-2017",

url = "https://marketing.uni-graz.at/en/research/bmm-emac-2017/",

}