A Project-based Lens for Customer Relationship Strategy

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    Original languageEnglish
    Publication date2017
    Number of pages2
    Publication statusPublished - 2017
    Event8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Austria
    Duration: 6 Jul 20178 Jul 2017
    Conference number: 8
    https://marketing.uni-graz.at/en/research/bmm-emac-2017/

    Conference

    Conference8th Biennial International Conference on Business Market Management
    Number8
    LocationKarl-Franzens-University of Graz
    CountryAustria
    CityGraz
    Period06/07/201708/07/2017
    Internet address

    Bibliographical note

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    Cite this

    Ritter, T., & Lund Pedersen, C. (2017). A Project-based Lens for Customer Relationship Strategy. Abstract from 8th Biennial International Conference on Business Market Management , Graz, Austria.