A Project-based Lens for Customer Relationship Strategy

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    Original languageEnglish
    Publication date2017
    Number of pages2
    Publication statusPublished - 2017
    Event8th Biennial International Conference on Business Market Management - Karl-Franzens-University of Graz, Graz, Austria
    Duration: 6 Jul 20178 Jul 2017
    Conference number: 8
    https://marketing.uni-graz.at/en/research/bmm-emac-2017/

    Conference

    Conference8th Biennial International Conference on Business Market Management
    Number8
    LocationKarl-Franzens-University of Graz
    CountryAustria
    CityGraz
    Period06/07/201708/07/2017
    Internet address

    Bibliographical note

    CBS Library does not have access to the material

    Cite this

    Ritter, T., & Lund Pedersen, C. (2017). A Project-based Lens for Customer Relationship Strategy. Abstract from 8th Biennial International Conference on Business Market Management , Graz, Austria.
    Ritter, Thomas ; Lund Pedersen, Carsten. / A Project-based Lens for Customer Relationship Strategy. Abstract from 8th Biennial International Conference on Business Market Management , Graz, Austria.2 p.
    @conference{2be50b9b4c774f60bf587402eb177991,
    title = "A Project-based Lens for Customer Relationship Strategy",
    author = "Thomas Ritter and {Lund Pedersen}, Carsten",
    note = "CBS Library does not have access to the material; null ; Conference date: 06-07-2017 Through 08-07-2017",
    year = "2017",
    language = "English",
    url = "https://marketing.uni-graz.at/en/research/bmm-emac-2017/",

    }

    A Project-based Lens for Customer Relationship Strategy. / Ritter, Thomas; Lund Pedersen, Carsten.

    2017. Abstract from 8th Biennial International Conference on Business Market Management , Graz, Austria.

    Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

    TY - ABST

    T1 - A Project-based Lens for Customer Relationship Strategy

    AU - Ritter, Thomas

    AU - Lund Pedersen, Carsten

    N1 - CBS Library does not have access to the material

    PY - 2017

    Y1 - 2017

    M3 - Conference abstract for conference

    ER -

    Ritter T, Lund Pedersen C. A Project-based Lens for Customer Relationship Strategy. 2017. Abstract from 8th Biennial International Conference on Business Market Management , Graz, Austria.