A Practical Take on Business Sustainability

Research output: Contribution to journalBook reviewCommunication


Yossi Sheffi’s book Balancing Green offers a practical approach to business sustainability that is set to win minds in the corporate world. Sheffi’s approach is that businesses should embrace sustainability when it cuts cost, reduce risks, builds a good reputation for the company and achieves growth. These are not departing points that managers and decision makers usually associate with embracing sustainability in business.
Book review of: Balancing Green. When to Embrace Sustainability in a Business (and When Not To) / by Yossi Sheffi. With Edgar Blanco. MIT Press, 2018. ISBN: 9780262037723
Original languageEnglish
Issue number1
Pages (from-to)15-17
Number of pages3
Publication statusPublished - 2019

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