Derived from the field of behavioural economic research, the policy approach of “nudging” has now been under discussion for some time. This approach, often described as a liberal, social or soft paternalism, seeks to engender changes in the behaviour of people with gentle nudges* as opposed to bans and commandments. This concept may also be able to open up new possibilities the field of financial consumer protection.
|Title of host publication||Yearbook 2014 : Cui Bono? Yearbook 2014 On the Protection and Responsibilities of Banks and Consumers|
|Place of Publication||Frankfurt am Main|
|Publisher||Frankfurt Main Finance|
|Publication status||Published - 2014|