Abstract
Derived from the field of behavioural economic research, the policy approach of “nudging” has now been under discussion for some time. This approach, often described as a liberal, social or soft paternalism, seeks to engender changes in the behaviour of people with gentle nudges* as opposed to bans and commandments. This concept may also be able to open up new possibilities the field of financial consumer protection.
| Original language | English |
|---|---|
| Title of host publication | Yearbook 2014 : Cui Bono? Yearbook 2014 On the Protection and Responsibilities of Banks and Consumers |
| Editors | Hubertus Vath |
| Place of Publication | Frankfurt am Main |
| Publisher | Frankfurt Main Finance |
| Publication date | 2014 |
| Pages | 48-49 |
| Publication status | Published - 2014 |