A Nudge in the Right Direction

    Research output: Chapter in Book/Report/Conference proceedingReport chapterResearch


    Derived from the field of behavioural economic research, the policy approach of “nudging” has now been under discussion for some time. This approach, often described as a liberal, social or soft paternalism, seeks to engender changes in the behaviour of people with gentle nudges* as opposed to bans and commandments. This concept may also be able to open up new possibilities the field of financial consumer protection.
    Original languageEnglish
    Title of host publicationYearbook 2014 : Cui Bono? Yearbook 2014 On the Protection and Responsibilities of Banks and Consumers
    EditorsHubertus Vath
    Place of PublicationFrankfurt am Main
    PublisherFrankfurt Main Finance
    Publication date2014
    Publication statusPublished - 2014

    Bibliographical note

    Contribution to part 5: Ideas

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