A New Way of Gathering Survey Data: A Voice Response Panel of Respondents

Marcus Schmidt; Morten Jansen

A New Way of Gathering Survey Data: A Voice Response Panel of Respondents

Marcus Schmidt, Morten Jansen

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Enhancing Knowledge Development in Marketing : Proceedings of the 1992 AMA Summer Educators' Conference
Editors	Robert P. Leone
Place of Publication	Chicago, Ill.
Publisher	American Marketing Association
Publication date	1992
Pages	320-321
Publication status	Published - 1992
Externally published	Yes
Event	AMA Educators 1992 - Chicago, United States Duration: 1 Jun 1992 → 2 Jun 1992

Conference

Conference	AMA Educators 1992
Country/Territory	United States
City	Chicago
Period	01/06/1992 → 02/06/1992

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Cite this

@inproceedings{6ed19fd9342b42b58d8b1caaf09b9f3b,

title = "A New Way of Gathering Survey Data: A Voice Response Panel of Respondents",

author = "Marcus Schmidt and Morten Jansen",

year = "1992",

language = "English",

pages = "320--321",

editor = "Leone, {Robert P.}",

booktitle = "Enhancing Knowledge Development in Marketing",

publisher = "American Marketing Association",

address = "United States",

note = "AMA Educators 1992 ; Conference date: 01-06-1992 Through 02-06-1992",

}

A New Way of Gathering Survey Data: A Voice Response Panel of Respondents. / Schmidt, Marcus; Jansen, Morten.
Enhancing Knowledge Development in Marketing: Proceedings of the 1992 AMA Summer Educators' Conference. ed. / Robert P. Leone. Chicago, Ill.: American Marketing Association, 1992. p. 320-321.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review