A New Way of Gathering Survey Data: A Voice Response Panel of Respondents

Marcus Schmidt, Morten Jansen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationEnhancing Knowledge Development in Marketing : Proceedings of the 1992 AMA Summer Educators' Conference
EditorsRobert P. Leone
Place of PublicationChicago, Ill.
PublisherAmerican Marketing Association
Publication date1992
Pages320-321
Publication statusPublished - 1992
Externally publishedYes
EventAMA Educators 1992 - Chicago, United States
Duration: 1 Jun 19922 Jun 1992

Conference

ConferenceAMA Educators 1992
CountryUnited States
CityChicago
Period01/06/199202/06/1992

Cite this

Schmidt, M., & Jansen, M. (1992). A New Way of Gathering Survey Data: A Voice Response Panel of Respondents. In R. P. Leone (Ed.), Enhancing Knowledge Development in Marketing: Proceedings of the 1992 AMA Summer Educators' Conference (pp. 320-321). Chicago, Ill.: American Marketing Association.