A New Understanding of Market Creation: CUBEical Thinking Uncovers Competitive Arenas Within Markets

Henrik Andersen; Thomas Ritter

A New Understanding of Market Creation: CUBEical Thinking Uncovers Competitive Arenas Within Markets

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Strategic Market Creation : A New Perspective on Marketing and Innovation Management
Editors	Karin Tollin, Antonella Carù
Number of pages	15
Place of Publication	Hoboken, NJ
Publisher	Wiley
Publication date	2008
Pages	172-186
ISBN (Print)	9780470725092, 9780470694275
Publication status	Published - 2008

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title = "A New Understanding of Market Creation: CUBEical Thinking Uncovers Competitive Arenas Within Markets",

keywords = "konkurrencestrategi, nye produkter, markedsformer",

author = "Henrik Andersen and Thomas Ritter",

note = "trykt i l{\o}benummer: 083853",

year = "2008",

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isbn = "9780470725092",

pages = "172--186",

editor = "Karin Tollin and Antonella Car{\`u}",

booktitle = "Strategic Market Creation",

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A New Understanding of Market Creation : CUBEical Thinking Uncovers Competitive Arenas Within Markets. / Andersen, Henrik; Ritter, Thomas.

Strategic Market Creation: A New Perspective on Marketing and Innovation Management. ed. / Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley, 2008. p. 172-186.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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BT - Strategic Market Creation

A2 - Tollin, Karin

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