A New Understanding of Market Creation: CUBEical Thinking Uncovers Competitive Arenas Within Markets

Henrik Andersen, Thomas Ritter

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
EditorsKarin Tollin, Antonella Carù
Number of pages15
Place of PublicationHoboken, NJ
Publication date2008
ISBN (Print)9780470725092, 9780470694275
Publication statusPublished - 2008

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