A New Understanding of Market Creation

CUBEical Thinking Uncovers Competitive Arenas Within Markets

Henrik Andersen, Thomas Ritter

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
EditorsKarin Tollin, Antonella Carù
Number of pages15
Place of PublicationHoboken, NJ
PublisherWiley
Publication date2008
Pages172-186
ISBN (Print)9780470725092, 9780470694275
Publication statusPublished - 2008

Cite this

Andersen, H., & Ritter, T. (2008). A New Understanding of Market Creation: CUBEical Thinking Uncovers Competitive Arenas Within Markets. In K. Tollin, & A. Carù (Eds.), Strategic Market Creation: A New Perspective on Marketing and Innovation Management (pp. 172-186). Hoboken, NJ: Wiley.
Andersen, Henrik ; Ritter, Thomas. / A New Understanding of Market Creation : CUBEical Thinking Uncovers Competitive Arenas Within Markets. Strategic Market Creation: A New Perspective on Marketing and Innovation Management. editor / Karin Tollin ; Antonella Carù. Hoboken, NJ : Wiley, 2008. pp. 172-186
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Andersen, H & Ritter, T 2008, A New Understanding of Market Creation: CUBEical Thinking Uncovers Competitive Arenas Within Markets. in K Tollin & A Carù (eds), Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Wiley, Hoboken, NJ, pp. 172-186.

A New Understanding of Market Creation : CUBEical Thinking Uncovers Competitive Arenas Within Markets. / Andersen, Henrik; Ritter, Thomas.

Strategic Market Creation: A New Perspective on Marketing and Innovation Management. ed. / Karin Tollin; Antonella Carù. Hoboken, NJ : Wiley, 2008. p. 172-186.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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Andersen H, Ritter T. A New Understanding of Market Creation: CUBEical Thinking Uncovers Competitive Arenas Within Markets. In Tollin K, Carù A, editors, Strategic Market Creation: A New Perspective on Marketing and Innovation Management. Hoboken, NJ: Wiley. 2008. p. 172-186