Original language | English |
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Title of host publication | Strategic Market Creation : A New Perspective on Marketing and Innovation Management |
Editors | Karin Tollin, Antonella Carù |
Number of pages | 15 |
Place of Publication | Hoboken, NJ |
Publisher | Wiley |
Publication date | 2008 |
Pages | 172-186 |
ISBN (Print) | 9780470725092, 9780470694275 |
Publication status | Published - 2008 |
A New Understanding of Market Creation: CUBEical Thinking Uncovers Competitive Arenas Within Markets
Henrik Andersen, Thomas Ritter
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review