A New Approach to Modeling the Effect of Advertising

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationRethinking European Marketing : Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen
Publication date2001
Pages10
Publication statusPublished - 2001
EventThe 30th EMAC Annual Conference 2001 - Norwegian School of Economics, Bergen, Norway
Duration: 8 May 200111 May 2001
Conference number: 30

Conference

ConferenceThe 30th EMAC Annual Conference 2001
Number30
LocationNorwegian School of Economics
CountryNorway
CityBergen
Period08/05/200111/05/2001

Cite this

Martensen, A., Grønholdt, L., & Hansen, F. (2001). A New Approach to Modeling the Effect of Advertising. In Rethinking European Marketing: Proceedings from the 30th EMAC conference May 8th-11th 2001, Bergen (pp. 10) http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000260228&vid=CBS&afterPDS=true