A Model of Dynamic Strategy-Making: The Yin-Yang Process of Top-Down and Bottom-Up Mechanisms

Torben Juul Andersen, Carina Antonia Hallin, Xin Li

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    The organizational capacity to cope with unexpected changes remains a fundamental challenge in strategy as global competition and technological innovation increase environmental uncertainty. Conventional strategy-making is often conceived as a sequential linear process where we see it as a non-linear interaction between top-down and bottom-up mechanisms dealing with multiple actions taken throughout the organization over time. It is driven by intension but with a flexible balance between centralized (planned) and decentralized (spontaneous) activities. We adopt the principles of complementary Yin-Yang elements and Zhong Yong balance to explain the time bound interaction between these opposing yet complementary strategy-making mechanisms where tradeoffs and synergies are balanced across hierarchical levels.
    Original languageEnglish
    Publication dateDec 2014
    Number of pages11
    Publication statusPublished - Dec 2014
    EventSMS Special Conference Sydney: Strategic Management in the Asian Century: Dealing with Dynamism, Diversity and Development - Sydney, Australia
    Duration: 6 Dec 20148 Dec 2014


    ConferenceSMS Special Conference Sydney
    Internet address

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