A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup; Herbert Kotzab; David B. Grant; Christoph Teller; Mogens Bjerre

doi:10.1108/09590550810883450

A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup
, Herbert Kotzab
, David B. Grant
, Christoph Teller
, Mogens Bjerre

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Retail and Distribution Management
Volume	36
Issue number	8
Pages (from-to)	590-606
ISSN	0959-0552
DOIs	https://doi.org/10.1108/09590550810883450
Publication status	Published - 2008

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@article{54612450b7bc11ddab34000ea68e967b,

title = "A Model for Structuring Efficient Consumer Response Measures",

keywords = "efficient customer response, kunderelationer, relationsmarkedsf{\o}ring, {\O}strig, logistic measures, soft measures",

author = "Jesper Aastrup and Herbert Kotzab and Grant, \{David B.\} and Christoph Teller and Mogens Bjerre",

year = "2008",

doi = "10.1108/09590550810883450",

language = "English",

volume = "36",

pages = "590--606",

journal = "International Journal of Retail and Distribution Management",

issn = "0959-0552",

publisher = "Emerald Group Publishing",

number = "8",

}

TY - JOUR

T1 - A Model for Structuring Efficient Consumer Response Measures

AU - Aastrup, Jesper

AU - Kotzab, Herbert

AU - Grant, David B.

AU - Teller, Christoph

AU - Bjerre, Mogens

PY - 2008

Y1 - 2008

KW - efficient customer response

KW - kunderelationer

KW - relationsmarkedsføring

KW - Østrig

KW - logistic measures

KW - soft measures

U2 - 10.1108/09590550810883450

DO - 10.1108/09590550810883450

M3 - Journal article

SN - 0959-0552

VL - 36

SP - 590

EP - 606

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

IS - 8

ER -