A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationConference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007
EditorsJoachim Zente, Dirk Morschett, Hanna Schramm-Klein
Number of pages19
Publication date2007
Publication statusPublished - 2007
EventThe 14th International Conference om Research in the Distributive Trades, Saarland University - Saarbruecken, Germany
Duration: 27 Jun 200729 Jun 2007
Conference number: 14

Conference

ConferenceThe 14th International Conference om Research in the Distributive Trades, Saarland University
Number14
CountryGermany
CitySaarbruecken
Period27/06/200729/06/2007

Cite this

Aastrup, J., Kotzab, H., Grant, D. B., Teller, C., & Bjerre, M. (2007). A Model for Structuring Efficient Consumer Response Measures. In J. Zente, D. Morschett, & H. Schramm-Klein (Eds.), Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007
Aastrup, Jesper ; Kotzab, Herbert ; Grant, David B. ; Teller, Christoph ; Bjerre, Mogens. / A Model for Structuring Efficient Consumer Response Measures. Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. editor / Joachim Zente ; Dirk Morschett ; Hanna Schramm-Klein. 2007.
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title = "A Model for Structuring Efficient Consumer Response Measures",
keywords = "udenforomr{\aa}de, efficient costumer response, kunderelationer, relationsmarkedsf{\o}ring, {\O}strig, Danmark, logistic measures, soft measures",
author = "Jesper Aastrup and Herbert Kotzab and Grant, {David B.} and Christoph Teller and Mogens Bjerre",
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Aastrup, J, Kotzab, H, Grant, DB, Teller, C & Bjerre, M 2007, A Model for Structuring Efficient Consumer Response Measures. in J Zente, D Morschett & H Schramm-Klein (eds), Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007., Saarbruecken, Germany, 27/06/2007.

A Model for Structuring Efficient Consumer Response Measures. / Aastrup, Jesper; Kotzab, Herbert; Grant, David B.; Teller, Christoph; Bjerre, Mogens.

Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. ed. / Joachim Zente; Dirk Morschett; Hanna Schramm-Klein. 2007.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - A Model for Structuring Efficient Consumer Response Measures

AU - Aastrup, Jesper

AU - Kotzab, Herbert

AU - Grant, David B.

AU - Teller, Christoph

AU - Bjerre, Mogens

N1 - løbenummer: 077522

PY - 2007

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KW - udenforområde

KW - efficient costumer response

KW - kunderelationer

KW - relationsmarkedsføring

KW - Østrig

KW - Danmark

KW - logistic measures

KW - soft measures

M3 - Article in proceedings

BT - Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007

A2 - Zente, Joachim

A2 - Morschett, Dirk

A2 - Schramm-Klein, Hanna

ER -

Aastrup J, Kotzab H, Grant DB, Teller C, Bjerre M. A Model for Structuring Efficient Consumer Response Measures. In Zente J, Morschett D, Schramm-Klein H, editors, Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. 2007