A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationConference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007
EditorsJoachim Zente, Dirk Morschett, Hanna Schramm-Klein
Number of pages19
Publication date2007
Publication statusPublished - 2007
EventThe 14th International Conference om Research in the Distributive Trades, Saarland University - Saarbruecken, Germany
Duration: 27 Jun 200729 Jun 2007
Conference number: 14

Conference

ConferenceThe 14th International Conference om Research in the Distributive Trades, Saarland University
Number14
CountryGermany
CitySaarbruecken
Period27/06/200729/06/2007

Cite this

Aastrup, J., Kotzab, H., Grant, D. B., Teller, C., & Bjerre, M. (2007). A Model for Structuring Efficient Consumer Response Measures. In J. Zente, D. Morschett, & H. Schramm-Klein (Eds.), Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007