A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup; Herbert Kotzab; David B. Grant; Christoph Teller; Mogens Bjerre

A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007
Editors	Joachim Zente, Dirk Morschett, Hanna Schramm-Klein
Number of pages	19
Publication date	2007
Publication status	Published - 2007
Event	The 14th International Conference om Research in the Distributive Trades, Saarland University - Saarbruecken, Germany Duration: 27 Jun 2007 → 29 Jun 2007 Conference number: 14

Conference

Conference	The 14th International Conference om Research in the Distributive Trades, Saarland University
Number	14
Country/Territory	Germany
City	Saarbruecken
Period	27/06/2007 → 29/06/2007

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Cite this

@inproceedings{d3f71ca0a7ec11dc9bb5000ea68e967b,

title = "A Model for Structuring Efficient Consumer Response Measures",

keywords = "udenforomr{\aa}de, efficient costumer response, kunderelationer, relationsmarkedsf{\o}ring, {\O}strig, Danmark, logistic measures, soft measures",

author = "Jesper Aastrup and Herbert Kotzab and Grant, {David B.} and Christoph Teller and Mogens Bjerre",

note = "l{\o}benummer: 077522; The 14th International Conference om Research in the Distributive Trades, Saarland University ; Conference date: 27-06-2007 Through 29-06-2007",

year = "2007",

language = "English",

editor = "Joachim Zente and Dirk Morschett and Hanna Schramm-Klein",

booktitle = "Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007",

}

Aastrup, J, Kotzab, H, Grant, DB, Teller, C & Bjerre, M 2007, A Model for Structuring Efficient Consumer Response Measures. in J Zente, D Morschett & H Schramm-Klein (eds), Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. The 14th International Conference om Research in the Distributive Trades, Saarland University, Saarbruecken, Germany, 27/06/2007.

A Model for Structuring Efficient Consumer Response Measures. / Aastrup, Jesper; Kotzab, Herbert; Grant, David B. et al.
Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007. ed. / Joachim Zente; Dirk Morschett; Hanna Schramm-Klein. 2007.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - A Model for Structuring Efficient Consumer Response Measures

AU - Aastrup, Jesper

AU - Kotzab, Herbert

AU - Grant, David B.

AU - Teller, Christoph

AU - Bjerre, Mogens

N1 - Conference code: 14

PY - 2007

Y1 - 2007

KW - udenforområde

KW - efficient costumer response

KW - kunderelationer

KW - relationsmarkedsføring

KW - Østrig

KW - Danmark

KW - logistic measures

KW - soft measures

M3 - Article in proceedings

BT - Conference proceedings of the 14th International Conference on Research in the Distributive Trades, Saarland University, June 27-29, 2007

A2 - Zente, Joachim

A2 - Morschett, Dirk

A2 - Schramm-Klein, Hanna

T2 - The 14th International Conference om Research in the Distributive Trades, Saarland University

Y2 - 27 June 2007 through 29 June 2007

ER -