A Model for Structuring Efficient Consumer Response Measures

Jesper Aastrup, Herbert Kotzab, David B. Grant, Christoph Teller, Mogens Bjerre

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInternational Journal of Retail and Distribution Management
Volume36
Issue number8
Pages (from-to)590-606
ISSN0959-0552
DOIs
Publication statusPublished - 2008

Cite this

Aastrup, Jesper ; Kotzab, Herbert ; Grant, David B. ; Teller, Christoph ; Bjerre, Mogens. / A Model for Structuring Efficient Consumer Response Measures. In: International Journal of Retail and Distribution Management. 2008 ; Vol. 36, No. 8. pp. 590-606.
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keywords = "efficient customer response, kunderelationer, relationsmarkedsf{\o}ring, {\O}strig, logistic measures, soft measures",
author = "Jesper Aastrup and Herbert Kotzab and Grant, {David B.} and Christoph Teller and Mogens Bjerre",
year = "2008",
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A Model for Structuring Efficient Consumer Response Measures. / Aastrup, Jesper; Kotzab, Herbert; Grant, David B.; Teller, Christoph; Bjerre, Mogens.

In: International Journal of Retail and Distribution Management, Vol. 36, No. 8, 2008, p. 590-606.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - A Model for Structuring Efficient Consumer Response Measures

AU - Aastrup, Jesper

AU - Kotzab, Herbert

AU - Grant, David B.

AU - Teller, Christoph

AU - Bjerre, Mogens

PY - 2008

Y1 - 2008

KW - efficient customer response

KW - kunderelationer

KW - relationsmarkedsføring

KW - Østrig

KW - logistic measures

KW - soft measures

U2 - 10.1108/09590550810883450

DO - 10.1108/09590550810883450

M3 - Journal article

VL - 36

SP - 590

EP - 606

JO - International Journal of Retail & Distribution Management

JF - International Journal of Retail & Distribution Management

SN - 0959-0552

IS - 8

ER -