A Methodological Demonstration of Set-theoretical Approach to Social Media Maturity Models Using Necessary Condition Analysis

Lester Allan Lasrado, Ravi Vatrapu, Kim Normann Andersen

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Despite being widely accepted and applied across research domains, maturity models have been criticized for lacking academic rigor, especially methodologically rigorous and empirically grounded or tested maturity models are quite rare. Attempting to close this gap, we adopt a set-theoretic approach by applying the Necessary Condition Analysis (NCA) technique to derive maturity stages and stage boundaries conditions. The ontology is to view stages (boundaries) in maturity models as a collection of necessary condition. Using social media maturity data, we demonstrate the strength of our approach and evaluate some of arguments presented by previous conceptual focused social media maturity models.
    Original languageEnglish
    Title of host publicationPACIS 2016 Proceedings
    EditorsPatrick Y.K. Chau, She-I Chang
    Number of pages15
    Place of PublicationAtlanta, GA
    PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
    Publication date2016
    Article number249
    ISBN (Print)9789860491029
    ISBN (Electronic)9789860491029
    Publication statusPublished - 2016
    EventThe 20th Pacific Asia Conference on Information Systems. PACIS 2016 - Chiayi, Taiwan, Province of China
    Duration: 27 Jun 20161 Jul 2016
    Conference number: 20


    ConferenceThe 20th Pacific Asia Conference on Information Systems. PACIS 2016
    Country/TerritoryTaiwan, Province of China
    Internet address


    • Maturity models
    • Social media
    • Necessary condition analysis
    • Stage of growth models

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