Abstract
The children visually preferred the two products without visible fruit and colour had a large influence on visual preferences too. As regards the yoghurts, the children accepted a less simple variant whereas the most preferred smoothie was very simple. Significant synergetic effects between food appearance factors and segmentation factors were found. Additionally gender and ethnicity were found to be influential drivers for food choice.
| Original language | English |
|---|---|
| Journal | Food Quality and Preference |
| Volume | 22 |
| Issue number | 8 |
| Pages (from-to) | 763-771 |
| ISSN | 0950-3293 |
| DOIs | |
| Publication status | Published - 2011 |
Cite this
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A Method to Measure the Effect of Food Appearance Factors on Children’s Visual Preferences. / Kildegaard, Heidi; Olsen, Annemarie; Gabrielsen, Gorm; Thybo, Annette Kistrup.
In: Food Quality and Preference, Vol. 22, No. 8, 2011, p. 763-771.Research output: Contribution to journal › Journal article › Research › peer-review
TY - JOUR
T1 - A Method to Measure the Effect of Food Appearance Factors on Children’s Visual Preferences
AU - Kildegaard, Heidi
AU - Olsen, Annemarie
AU - Gabrielsen, Gorm
AU - Thybo, Annette Kistrup
PY - 2011
Y1 - 2011
N2 - The aim of the study was to examine children’s visual preferences for two food products; yoghurts and smoothies, by using a conjoint layout. In total, 274 children performed an incomplete ranking of 8 pictures formed by three factors each with two levels (23 design). The three food appearance factors were ‘colour’, ‘visible fruit’ and ‘portion size’. The children were segmented into one of eight groups given by 2 (grade) × 2 (urban/rural affiliation) × 2 (time of visit), and they completed questionnaires regarding background information. Finally, an actual product choice was performed for the eight smoothies.The children visually preferred the two products without visible fruit and colour had a large influence on visual preferences too. As regards the yoghurts, the children accepted a less simple variant whereas the most preferred smoothie was very simple. Significant synergetic effects between food appearance factors and segmentation factors were found. Additionally gender and ethnicity were found to be influential drivers for food choice.
AB - The aim of the study was to examine children’s visual preferences for two food products; yoghurts and smoothies, by using a conjoint layout. In total, 274 children performed an incomplete ranking of 8 pictures formed by three factors each with two levels (23 design). The three food appearance factors were ‘colour’, ‘visible fruit’ and ‘portion size’. The children were segmented into one of eight groups given by 2 (grade) × 2 (urban/rural affiliation) × 2 (time of visit), and they completed questionnaires regarding background information. Finally, an actual product choice was performed for the eight smoothies.The children visually preferred the two products without visible fruit and colour had a large influence on visual preferences too. As regards the yoghurts, the children accepted a less simple variant whereas the most preferred smoothie was very simple. Significant synergetic effects between food appearance factors and segmentation factors were found. Additionally gender and ethnicity were found to be influential drivers for food choice.
KW - Visual preferences
KW - Background variables
KW - Food choice
KW - Conjoint analysis
KW - Children
U2 - 10.1016/j.foodqual.2011.06.009
DO - 10.1016/j.foodqual.2011.06.009
M3 - Journal article
VL - 22
SP - 763
EP - 771
JO - Food Quality and Preference
JF - Food Quality and Preference
SN - 0950-3293
IS - 8
ER -