This paper examines the role labelling plays in the government of the contemporary economy.1Drawing on a detailed study of BBC-Effinergy, a French label for sustainable construction, we showhow the adoption and evolution of voluntary labels can be seen as emblematic of a governmentthrough experiment engaging 4 operations: stimulating market anticipations, focussing politicalconsultations, producing collective expertise and containing the regulatory transcription of the label.
|Number of pages
|Published - 2016
|LaPIn Workhop: Labelling and the Politics of Markets - Ecole des Mines de Paris, Paris, France
Duration: 6 Oct 2016 → 7 Oct 2016
|Ecole des Mines de Paris
|06/10/2016 → 07/10/2016