A Label to Regulate: Governing Though Market Experiment in the Construction Industry

Aurélie Tricoire, Eva Boxenbaum, Brice Laurent, Alexandre Mallard

Research output: Contribution to conferencePaperResearchpeer-review


This paper examines the role labelling plays in the government of the contemporary economy.1Drawing on a detailed study of BBC-Effinergy, a French label for sustainable construction, we showhow the adoption and evolution of voluntary labels can be seen as emblematic of a governmentthrough experiment engaging 4 operations: stimulating market anticipations, focussing politicalconsultations, producing collective expertise and containing the regulatory transcription of the label.
Original languageEnglish
Publication date2016
Number of pages16
Publication statusPublished - 2016
EventLaPIn Workhop: Labelling and the Politics of Markets - Ecole des Mines de Paris, Paris, France
Duration: 6 Oct 20167 Oct 2016


WorkshopLaPIn Workhop
LocationEcole des Mines de Paris

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