A framework for communicating with brand communities

Suzanne C. Beckmann, Martin Gjerløff

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication3Rs - Reputation, Responsibility & Relevance
EditorsMaree Thyne, Kenneth R. Deans, Juergen Gnoth
Number of pages7
PublisherANZMAC
Publication date2008
Pages1710-1716
ISBN (Print)9781877156299
Publication statusPublished - 2008
EventThe Australian and New Zealand Marketing Academy Conference. ANZMAC 2007 - Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007

Conference

ConferenceThe Australian and New Zealand Marketing Academy Conference. ANZMAC 2007
CountryNew Zealand
CityDunedin
Period03/12/200705/12/2007

Cite this

Beckmann, S. C., & Gjerløff, M. (2008). A framework for communicating with brand communities. In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), 3Rs - Reputation, Responsibility & Relevance (pp. 1710-1716). ANZMAC. http://www.sobmedia.commerce.otago.ac.nz/asp/anzmac07/anzmacCD/papers/Beckmann_2.pdf