A framework for communicating with brand communities

Suzanne C. Beckmann, Martin Gjerløff

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication3Rs - Reputation, Responsibility & Relevance
EditorsMaree Thyne, Kenneth R. Deans, Juergen Gnoth
Number of pages7
PublisherANZMAC
Publication date2008
Pages1710-1716
ISBN (Print)9781877156299
Publication statusPublished - 2008
EventThe Australian and New Zealand Marketing Academy Conference. ANZMAC 2007 - Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007

Conference

ConferenceThe Australian and New Zealand Marketing Academy Conference. ANZMAC 2007
CountryNew Zealand
CityDunedin
Period03/12/200705/12/2007

Cite this

Beckmann, S. C., & Gjerløff, M. (2008). A framework for communicating with brand communities. In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), 3Rs - Reputation, Responsibility & Relevance (pp. 1710-1716). ANZMAC.
Beckmann, Suzanne C. ; Gjerløff, Martin. / A framework for communicating with brand communities. 3Rs - Reputation, Responsibility & Relevance. editor / Maree Thyne ; Kenneth R. Deans ; Juergen Gnoth. ANZMAC, 2008. pp. 1710-1716
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language = "English",
isbn = "9781877156299",
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Beckmann, SC & Gjerløff, M 2008, A framework for communicating with brand communities. in M Thyne, KR Deans & J Gnoth (eds), 3Rs - Reputation, Responsibility & Relevance. ANZMAC, pp. 1710-1716, Dunedin, New Zealand, 03/12/2007.

A framework for communicating with brand communities. / Beckmann, Suzanne C.; Gjerløff, Martin.

3Rs - Reputation, Responsibility & Relevance. ed. / Maree Thyne; Kenneth R. Deans; Juergen Gnoth. ANZMAC, 2008. p. 1710-1716.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - A framework for communicating with brand communities

AU - Beckmann, Suzanne C.

AU - Gjerløff, Martin

PY - 2008

Y1 - 2008

M3 - Article in proceedings

SN - 9781877156299

SP - 1710

EP - 1716

BT - 3Rs - Reputation, Responsibility & Relevance

A2 - Thyne, Maree

A2 - Deans, Kenneth R.

A2 - Gnoth, Juergen

PB - ANZMAC

ER -

Beckmann SC, Gjerløff M. A framework for communicating with brand communities. In Thyne M, Deans KR, Gnoth J, editors, 3Rs - Reputation, Responsibility & Relevance. ANZMAC. 2008. p. 1710-1716