A Framework for Analyzing Market Management

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication2006 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
EditorsDhruv Grewal, Michael Levy, R. Krishnan
Place of PublicationChicago, IL
PublisherAmerican Marketing Association
Publication date2006
Pages332-333
ISBN (Print)0-87757-322-0
Publication statusPublished - 2006
EventAMA Summer Marketing Educators' Conference. 2006 - Sheraton Chicago Hotel & Towers, Chicago, Ill., United States
Duration: 4 Aug 20067 Aug 2006

Conference

ConferenceAMA Summer Marketing Educators' Conference. 2006
LocationSheraton Chicago Hotel & Towers
CountryUnited States
CityChicago, Ill.
Period04/08/200607/08/2006
SeriesAMA Summer Educators’ Proceedings
Volume17
ISSN0888-1839

Cite this

Ritter, T. (2006). A Framework for Analyzing Market Management. In D. Grewal, M. Levy, & R. Krishnan (Eds.), 2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing (pp. 332-333). Chicago, IL: American Marketing Association. AMA Summer Educators’ Proceedings, Vol.. 17
Ritter, Thomas. / A Framework for Analyzing Market Management. 2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. editor / Dhruv Grewal ; Michael Levy ; R. Krishnan. Chicago, IL : American Marketing Association, 2006. pp. 332-333 (AMA Summer Educators’ Proceedings, Vol. 17).
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Ritter, T 2006, A Framework for Analyzing Market Management. in D Grewal, M Levy & R Krishnan (eds), 2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. American Marketing Association, Chicago, IL, AMA Summer Educators’ Proceedings, vol. 17, pp. 332-333, Chicago, Ill., United States, 04/08/2006.

A Framework for Analyzing Market Management. / Ritter, Thomas.

2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. ed. / Dhruv Grewal; Michael Levy; R. Krishnan. Chicago, IL : American Marketing Association, 2006. p. 332-333 (AMA Summer Educators’ Proceedings, Vol. 17).

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

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T1 - A Framework for Analyzing Market Management

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PY - 2006

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KW - Markedsføringsstrategi

M3 - Conference abstract in proceedings

SN - 0-87757-322-0

SP - 332

EP - 333

BT - 2006 AMA Educators’ Proceedings

A2 - Grewal, Dhruv

A2 - Levy, Michael

A2 - Krishnan, R.

PB - American Marketing Association

CY - Chicago, IL

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Ritter T. A Framework for Analyzing Market Management. In Grewal D, Levy M, Krishnan R, editors, 2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. Chicago, IL: American Marketing Association. 2006. p. 332-333. (AMA Summer Educators’ Proceedings, Vol. 17).