A Framework for Analyzing Market Management

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication2006 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
EditorsDhruv Grewal, Michael Levy, R. Krishnan
Place of PublicationChicago, IL
PublisherAmerican Marketing Association
Publication date2006
Pages332-333
ISBN (Print)0-87757-322-0
Publication statusPublished - 2006
EventAMA Summer Marketing Educators' Conference. 2006 - Sheraton Chicago Hotel & Towers, Chicago, Ill., United States
Duration: 4 Aug 20067 Aug 2006

Conference

ConferenceAMA Summer Marketing Educators' Conference. 2006
LocationSheraton Chicago Hotel & Towers
CountryUnited States
CityChicago, Ill.
Period04/08/200607/08/2006
SeriesAMA Summer Educators’ Proceedings
Volume17
ISSN0888-1839

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