A Framework for Analyzing Market Management

Thomas Ritter

A Framework for Analyzing Market Management

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	2006 AMA Educators’ Proceedings : Enhancing Knowledge Development in Marketing
Editors	Dhruv Grewal, Michael Levy, R. Krishnan
Place of Publication	Chicago, IL
Publisher	American Marketing Association
Publication date	2006
Pages	332-333
ISBN (Print)	0-87757-322-0
Publication status	Published - 2006
Event	AMA Summer Marketing Educators' Conference. 2006 - Sheraton Chicago Hotel & Towers, Chicago, Ill., United States Duration: 4 Aug 2006 → 7 Aug 2006

Conference

Conference	AMA Summer Marketing Educators' Conference. 2006
Location	Sheraton Chicago Hotel & Towers
Country/Territory	United States
City	Chicago, Ill.
Period	04/08/2006 → 07/08/2006

Series	AMA Educators Proceedings
Volume	17
ISSN	0888-1839

Access to Document

http://www.marketingpower.com/community/arc/gated/documents/connections/arc_ama_summer2006.pdf

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Persistent link

Cite this

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title = "A Framework for Analyzing Market Management",

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author = "Thomas Ritter",

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series = "AMA Educators Proceedings",

publisher = "American Marketing Association",

pages = "332--333",

editor = "Grewal, {Dhruv } and Michael Levy and R. Krishnan",

booktitle = "2006 AMA Educators{\textquoteright} Proceedings",

address = "United States",

note = "AMA Summer Marketing Educators' Conference. 2006 ; Conference date: 04-08-2006 Through 07-08-2006",

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Ritter, T 2006, A Framework for Analyzing Market Management. in D Grewal, M Levy & R Krishnan (eds), 2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. American Marketing Association, Chicago, IL, AMA Educators Proceedings, vol. 17, pp. 332-333, AMA Summer Marketing Educators' Conference. 2006, Chicago, Ill., United States, 04/08/2006. <http://www.marketingpower.com/community/arc/gated/documents/connections/arc_ama_summer2006.pdf>

A Framework for Analyzing Market Management. / Ritter, Thomas.
2006 AMA Educators’ Proceedings: Enhancing Knowledge Development in Marketing. ed. / Dhruv Grewal; Michael Levy; R. Krishnan. Chicago, IL: American Marketing Association, 2006. p. 332-333 (AMA Educators Proceedings, Vol. 17).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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KW - Markedsføringsstrategi

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SN - 0-87757-322-0

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A2 - Krishnan, R.

PB - American Marketing Association

CY - Chicago, IL

T2 - AMA Summer Marketing Educators' Conference. 2006

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