A Formalized Framework of Tourists' Mental Pictures of Destinations

Alexander Josiassen; Florian Kock

doi:10.15444/GMC2016.07.09.04

A Formalized Framework of Tourists' Mental Pictures of Destinations

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	2016 Global Marketing Conference at Hong Kong Proceedings
Editors	Juran Kim
Place of Publication	Changwon
Publisher	Global Alliance of Marketing & Management Associations
Publication date	2016
Pages	1068-1072
DOIs	https://doi.org/10.15444/GMC2016.07.09.04
Publication status	Published - 2016
Event	2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong Duration: 21 Jul 2016 → 24 Jul 2016 http://gmcproceedings.net/index.html

Conference

Conference	2016 Global Marketing Conference at Hong Kong
Country/Territory	Hong Kong
City	Hong Kong
Period	21/07/2016 → 24/07/2016
Internet address	http://gmcproceedings.net/index.html

Keywords

Tourist
Tourism
Mental picture
Destination

Access to Document

10.15444/GMC2016.07.09.04Licence: Unspecified

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Persistent link

Cite this

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title = "A Formalized Framework of Tourists' Mental Pictures of Destinations",

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editor = "Juran Kim",

booktitle = "2016 Global Marketing Conference at Hong Kong Proceedings",

publisher = "Global Alliance of Marketing & Management Associations",

address = "Korea, Republic of",

note = "null ; Conference date: 21-07-2016 Through 24-07-2016",

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Josiassen, A & Kock, F 2016, A Formalized Framework of Tourists' Mental Pictures of Destinations. in J Kim (ed.), 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, Changwon, pp. 1068-1072, 2016 Global Marketing Conference at Hong Kong, Hong Kong, Hong Kong, 21/07/2016. https://doi.org/10.15444/GMC2016.07.09.04

A Formalized Framework of Tourists' Mental Pictures of Destinations. / Josiassen, Alexander ; Kock, Florian.

2016 Global Marketing Conference at Hong Kong Proceedings. ed. / Juran Kim. Changwon : Global Alliance of Marketing & Management Associations, 2016. p. 1068-1072.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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AU - Kock, Florian

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KW - Mental picture

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KW - Destination

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