A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin

Alexander Josiassen; Florian Kock; Stefanie Meß

doi:10.15444/GMC2016.01.02.04

A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin

Alexander Josiassen, Florian Kock, Stefanie Meß

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Original language	English
Title of host publication	2016 Global Marketing Conference at Hong Kong Proceedings
Editors	Juran Kim
Place of Publication	Changwon
Publisher	Global Alliance of Marketing & Management Associations
Publication date	2016
Pages	44-48
DOIs	https://doi.org/10.15444/GMC2016.01.02.04
Publication status	Published - 2016
Event	2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong Duration: 21 Jul 2016 → 24 Jul 2016 http://gmcproceedings.net/index.html

Conference

Conference	2016 Global Marketing Conference at Hong Kong
Country/Territory	Hong Kong
City	Hong Kong
Period	21/07/2016 → 24/07/2016
Internet address	http://gmcproceedings.net/index.html

Keywords

Country-of-origin
Country affect
Country imagery
Country image
Consumer’s behavioural intentions

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10.15444/GMC2016.01.02.04Licence: Unspecified

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Cite this

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title = "A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin",

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year = "2016",

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editor = "Juran Kim",

booktitle = "2016 Global Marketing Conference at Hong Kong Proceedings",

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note = "2016 Global Marketing Conference at Hong Kong ; Conference date: 21-07-2016 Through 24-07-2016",

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Josiassen, A , Kock, F & Meß, S 2016, A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin. in J Kim (ed.), 2016 Global Marketing Conference at Hong Kong Proceedings. Global Alliance of Marketing & Management Associations, Changwon, pp. 44-48, 2016 Global Marketing Conference at Hong Kong, Hong Kong, Hong Kong, 21/07/2016. https://doi.org/10.15444/GMC2016.01.02.04

A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin. / Josiassen, Alexander ; Kock, Florian; Meß, Stefanie.
2016 Global Marketing Conference at Hong Kong Proceedings. ed. / Juran Kim. Changwon: Global Alliance of Marketing & Management Associations, 2016. p. 44-48.

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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AU - Kock, Florian

AU - Meß, Stefanie

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KW - Country affect

KW - Country imagery

KW - Country image

KW - Consumer’s behavioural intentions

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KW - Country affect

KW - Country imagery

KW - Country image

KW - Consumer’s behavioural intentions

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PB - Global Alliance of Marketing & Management Associations

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