A Formalized Framework of Consumer's Mental Pictures of Country-of-Origin

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Original languageEnglish
Title of host publication2016 Global Marketing Conference at Hong Kong Proceedings
EditorsJuran Kim
Place of PublicationChangwon
PublisherGlobal Alliance of Marketing & Management Associations
Publication date2016
Pages44-48
DOIs
Publication statusPublished - 2016
Event2016 Global Marketing Conference at Hong Kong: Bridging Asia and the World: Global Platform for Interface between Marketing and Management - Hong Kong, Hong Kong
Duration: 21 Jul 201624 Jul 2016
http://gmcproceedings.net/index.html

Conference

Conference2016 Global Marketing Conference at Hong Kong
CountryHong Kong
CityHong Kong
Period21/07/201624/07/2016
Internet address

Keywords

  • Country-of-origin
  • Country affect
  • Country imagery
  • Country image
  • Consumer’s behavioural intentions

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