A Firm's Market Competence: Conceptualization, Measurement and Impact on Firm Success

Thomas Ritter, Jens Geersbro, Wesley J. Johnston

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2011
Number of pages27
Publication statusPublished - 2011
EventThe 5th International Conference on Business Market Management - Tampere, Finland
Duration: 18 May 201120 May 2011
Conference number: 5
http://tta.mediacabinet.fi/en/research/marketing_and_international_business/5th_international_conference_on_business_market_management_(bmm_2011)/?id=145

Conference

ConferenceThe 5th International Conference on Business Market Management
Number5
CountryFinland
CityTampere
Period18/05/201120/05/2011
Internet address

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