A Dual Process Approach to Understand Tourists’ Destination Choice Processes

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Most studies that investigate tourists' choices of destinations apply the concept of mental destination representations, also referred to as destination image. The present study investigates tourists’ destination choice processes by conceptualizing how different components of destination image are mentally processed in tourists' minds. Specifically, the seminal dual processing approach is applied to the destination image literature. By doing this, we argue that some components of mental destination representations are processed systematically while others serve as inputs for heuristics that individuals apply to inform their decision making. Understanding how individuals make use of their mental destination representations and how they color their decision-making is essential in order to better explain tourist behavior.
Original languageEnglish
Title of host publication2017 TTRA Conference Proceedings : Tourism Travel and Research Association: Advancing Tourism Research Globally
Number of pages5
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2017
Publication statusPublished - 2017
Event48th Annual International Conference of the Travel and Tourism Research Association. TTRA 2017 - Hilton, Quebec City, Canada
Duration: 20 Jun 201722 Jun 2017
Conference number: 48


Conference48th Annual International Conference of the Travel and Tourism Research Association. TTRA 2017
CityQuebec City
Internet address

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