A Dedicated Storytelling Organization: Advertising Talk in Japan

Brian Moeran

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Advertising : Critical Readings: Vol. 2 - Industry
Editors	Brian Moeran
Place of Publication	Oxford
Publisher	Berg Publishers
Publication date	2010
Pages	189-209
ISBN (Print)	9781847885609
Publication status	Published - 2010

Handle.net

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title = "A Dedicated Storytelling Organization: Advertising Talk in Japan",

author = "Brian Moeran",

year = "2010",

language = "English",

isbn = "9781847885609",

pages = "189--209",

editor = "Brian Moeran",

booktitle = "Advertising",

publisher = "Berg Publishers",

address = "United Kingdom",

}