A Dedicated Storytelling Organization

Advertising Talk in Japan

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationAdvertising : Critical Readings: Vol. 2 - Industry
    EditorsBrian Moeran
    Place of PublicationOxford
    PublisherBerg Publishers
    Publication date2010
    Pages189-209
    ISBN (Print)9781847885609
    Publication statusPublished - 2010

    Cite this

    Moeran, B. (2010). A Dedicated Storytelling Organization: Advertising Talk in Japan. In B. Moeran (Ed.), Advertising: Critical Readings: Vol. 2 - Industry (pp. 189-209). Oxford: Berg Publishers.
    Moeran, Brian. / A Dedicated Storytelling Organization : Advertising Talk in Japan. Advertising: Critical Readings: Vol. 2 - Industry. editor / Brian Moeran. Oxford : Berg Publishers, 2010. pp. 189-209
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    title = "A Dedicated Storytelling Organization: Advertising Talk in Japan",
    author = "Brian Moeran",
    year = "2010",
    language = "English",
    isbn = "9781847885609",
    pages = "189--209",
    editor = "Brian Moeran",
    booktitle = "Advertising",
    publisher = "Berg Publishers",
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    Moeran, B 2010, A Dedicated Storytelling Organization: Advertising Talk in Japan. in B Moeran (ed.), Advertising: Critical Readings: Vol. 2 - Industry. Berg Publishers, Oxford, pp. 189-209.

    A Dedicated Storytelling Organization : Advertising Talk in Japan. / Moeran, Brian.

    Advertising: Critical Readings: Vol. 2 - Industry. ed. / Brian Moeran. Oxford : Berg Publishers, 2010. p. 189-209.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - A Dedicated Storytelling Organization

    T2 - Advertising Talk in Japan

    AU - Moeran, Brian

    PY - 2010

    Y1 - 2010

    M3 - Book chapter

    SN - 9781847885609

    SP - 189

    EP - 209

    BT - Advertising

    A2 - Moeran, Brian

    PB - Berg Publishers

    CY - Oxford

    ER -

    Moeran B. A Dedicated Storytelling Organization: Advertising Talk in Japan. In Moeran B, editor, Advertising: Critical Readings: Vol. 2 - Industry. Oxford: Berg Publishers. 2010. p. 189-209