A Customer-based brand equity model: Validation and managerial applications

Lars Grønholdt; Anne Martensen

A Customer-based brand equity model: Validation and managerial applications

Lars Grønholdt
, Anne Martensen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Original language	English
Title of host publication	Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway
Publication date	2004
Pages	8
Publication status	Published - 2004
Event	The 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management - Oslo, Norway Duration: 6 Jun 2004 → 8 Jun 2004 Conference number: 3

Conference

Conference	The 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management
Number	3
Country/Territory	Norway
City	Oslo
Period	06/06/2004 → 08/06/2004

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Cite this

@inproceedings{f8cf1910c02011db9769000ea68e967b,

title = "A Customer-based brand equity model: Validation and managerial applications",

keywords = "Branding, Brand equity",

author = "Lars Gr{\o}nholdt and Anne Martensen",

note = "Opstilling: 659.18 gr{\o} L{\o}be nr.: 0410131; The 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management ; Conference date: 06-06-2004 Through 08-06-2004",

year = "2004",

language = "English",

pages = "8",

booktitle = "Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway",

}

Grønholdt, L & Martensen, A 2004, A Customer-based brand equity model: Validation and managerial applications. in Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway. pp. 8, The 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management, Oslo, Norway, 06/06/2004.

A Customer-based brand equity model: Validation and managerial applications. / Grønholdt, Lars; Martensen, Anne.
Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway. 2004. p. 8.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

TY - GEN

T1 - A Customer-based brand equity model

T2 - The 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management

AU - Grønholdt, Lars

AU - Martensen, Anne

N1 - Conference code: 3

PY - 2004

Y1 - 2004

KW - Branding

KW - Brand equity

M3 - Article in proceedings

SP - 8

BT - Proceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway

Y2 - 6 June 2004 through 8 June 2004

ER -