A Customer-based brand equity model: Validation and managerial applications

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

Original languageEnglish
Title of host publicationProceedings of the 3rd International Conference on Research in Advertising (ICORIA) June 6-8, 2004, Ekeberg Campus, Norwegian School of Management, Oslo, Norway
Publication date2004
Pages8
Publication statusPublished - 2004
EventThe 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management - Oslo, Norway
Duration: 6 Jun 20048 Jun 2004
Conference number: 3

Conference

ConferenceThe 3rd International Conference on Research in Advertising (ICORIA) , Ekeberg Campus, Norwegian School of Management
Number3
CountryNorway
CityOslo
Period06/06/200408/06/2004

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